Who a business may call: consent, your own customer base and bought numbers
Sado AI team · · 4 min read
In short
A company may call three groups: people who left a request, about that request; its own customers, about their orders and service; and people who gave clear consent, on the topic they agreed to. Bought lists, numbers scraped from Telegram groups or listing sites, and anyone who asked not to be called are off limits. Keep the source and date of every number. Uzbekistan has a law on personal data: ask a lawyer about your consent wording.
Where the number came from decides
| Where the number came from | May you call? | About what |
|---|---|---|
| The person left a request: website, Instagram, a call | Yes | That request |
| A customer who bought from you | Yes, unless they said “don’t call” | Orders, service, reminders; offers with care |
| Ticked a consent box on a form | Yes | The topic in the consent text |
| Left a number at an event or fair | Yes | That event and its topic |
| A bought or “ready-made” list | No | — |
| Scraped from a Telegram group or listing site | No | — |
| From a partner or a former employee | No | — |
| On your do-not-call list | No | — |
A simple test: if the customer asks “Where did you get my number?”, can you answer honestly and exactly? If not, don’t call. Keeping the refusals: the do-not-call list.
How to get consent
- Put a separate box on the form and don’t pre-tick it. Let the person tick it themselves.
- Make the text clear, for example: “I agree to be informed by phone about my orders and offers.”
- If you take spoken consent on a call, ask the question plainly and keep the recording.
- For each consent, store the source, the date and the exact text agreed to.
- Make refusing easy too: the moment someone says “don’t call”, the number goes on the list.
Asking for consent at the end of a call
The best consent comes after a good conversation. Just make the question clear and record the customer’s answer word for word.
Sado: Assalomu alaykum, this is Malika from Sharq Gilamlari. Kamola, you ordered a carpet yesterday; I’m calling with the delivery time.
Caller: Yes, go ahead.
Sado: We’ll bring it on Thursday; the courier will call an hour before. One more question: may we call you about the new collection and discounts?
Caller: Don’t call, just write to me on Telegram.
Sado: All right, noted: offers only on Telegram, calls only about your order.
Caller: Yes, that’s right.
Sado: Thank you, Kamola. Expect the courier on Thursday!
A “passport” for every number
- Source: website form, Instagram, an incoming call, the shop till, an event.
- Date: when the number was left or consent was given.
- The consent text or the call recording.
- Date of the last purchase or last contact.
- Limits: “don’t call”, “orders only”, “Telegram only”.
With these columns in your CRM or Excel, you can pick the right list for an auto-call in a minute.
When you call with Sado
Sado calls only people the company may call: those who enquired, gave consent or are already your customers. You upload the list in Excel or your system sends it by API. A number that says “don’t call me” isn’t called again. More: AI outbound calls.
Every call’s recording and transcript are kept in the portal, so spoken consent stays on record. If you want, the operator says at the start that the call is recorded. Common questions: FAQ.
Questions
Can we use an AI operator to call a bought list?
No. Those people never contacted you or gave consent. Sado calls only people the company may call.
How long does consent last?
Ask a lawyer about exact periods. In practice, if you haven’t been in touch with a customer for a long time, ask for consent again on the next call.
Is a phone number personal data?
Usually yes: together with a name, it points to a specific person. So use it only for its purpose, never pass it to others, and delete it when it’s no longer needed.
What do we say when asked “Where did you get my number?”
Give the source and date: “You left a request on our website last month.” If you have no exact answer, apologise, add the number to the do-not-call list and check where that list came from.