How to set a daily call limit for an auto-call: how many people to call a day
Sado AI team · · 4 min read
In short
A daily limit is how many people an auto-call dials in a day. Set it by what your team can handle, not by the size of the list: how many interested customers your managers can follow up, how many free slots you have, what you want to spend a day. The formula is simple: results your team can handle a day ÷ the share of calls you expect to produce a result. Start with a small batch, listen to the recordings, then raise the limit. Spread the calls across the day.
Why an auto-call needs a daily limit
With 2,000 people on the list, calling them all in one day looks fast. The trouble comes afterwards: someone has to act on the results. A limit matches the number of calls to your team, your schedule and your budget.
- Managers can’t call every interested customer back the same day, and the lead goes cold.
- The schedule overflows: if a salon takes 40 clients a day, 120 bookings in one day is a problem, not a win.
- Customers call you back: the call comes from your number, so that’s the number they see and dial.
- Mistakes stay small: if the brief still has an old price, a small limit catches it after 50 people, not 2,000.
How to work out the limit
Start from the work after the call, not from the list. Four steps:
- Who handles the results? For example, two managers can properly talk with 30 interested customers a day between them.
- What share of calls will produce a result? You won’t know in the first days, so estimate. For example, one in every 10 people called is interested.
- Divide: 30 ÷ 0.1 = 300 people a day. That’s your starting limit.
- Check the budget. For example, 180 of the 300 answer and talk for 1.5 minutes on average: 270 minutes × 800 = 216,000 so‘m a day.
These numbers are only an example. After two or three days the results show the real share: many interested customers, lower the limit; few, raise it.
How many days the list will take
If there’s a sale or event date, count back from it: list size ÷ daily limit = working days needed.
| List | Daily limit | Working days |
|---|---|---|
| 500 people | 100 | 5 |
| 1,500 people | 300 | 5 |
| 3,000 people | 300 | 10 |
| 10,000 people | 500 | 20 |
Retrying people who didn’t answer takes time too, so add a day or two at the end. For example, the event is 6 working days away and the list has 1,500 people: five days of 300, and the sixth is left for retries.
Spread the calls across the day
- On day one, start with a small batch, for example 50 people. Listen to 10–15 recordings, fix the brief, then raise the limit.
- If your rule transfers interested customers to staff, let the calls run only while staff are at work.
- Don’t call too early or too late. Avoid Friday prayer time and iftar during Ramadan.
- If nobody looks at results on Saturday, drop Saturday from the calling days, or cold leads pile up by Monday morning.
- Don’t call the same customer from two different auto-calls in one week: check your lists for the same numbers.
Where to set limits and hours in Sado
In the portal, open Auto-calls and create a new auto-call. Under “When?” pick Start now (every day 9:00–20:00) or working hours only (Mon–Fri, 9:00–18:00). Under “More” you change the days, the number of attempts and the daily limit. Before you start, the portal shows how many people will be called and the approximate cost.
When the daily limit is reached, the auto-call continues the next day. If something goes wrong, one button stops everything. Preparing the list: calling a list from Excel. More: AI outbound calls and pricing. Try it live or call 78 778 01 23.
Questions
What happens when the daily limit is reached?
The auto-call continues the next day, in the hours you chose. Each person’s status and attempts are visible in the portal.
How many calls a day is right?
There’s no single number. Divide the results your team can handle a day by the share of calls you expect to produce a result, and test the limit on a small batch on day one.
Does the limit also cap spending?
Yes, daily spending depends on the number of calls. Sado charges only for talked minutes: 800 so‘m a minute, nothing for numbers that don’t answer. Before you start, the portal shows the approximate cost.