The “don’t call me” list: how to keep it and check it before every campaign
Sado AI team · · 4 min read
In short
A do-not-call list holds the numbers of people who asked not to be called again. There is one list, and it applies to every staff member, every auto-call and every contact list. When someone says “don’t call me again” or “delete my number”, apologise, add the number at once and don’t try to persuade them. Check each new list against it before uploading. Sado’s operator honours such requests itself: that number isn’t called again.
Why you need this list
Someone called again after asking you to stop isn’t just an uninterested customer any more: they’re angry. They post about it, mark your number as spam on their phone and tell their friends. One pushy repeat call undoes a hundred good conversations.
Uzbekistan has a law on personal data. If someone has said they object to their number being used this way, listening to them is the right course. Check the exact requirements with a lawyer.
What each phrase means
| What the customer said | What to do |
|---|---|
| “Don’t call me again”, “delete my number” | Add to the list; no calls of any kind |
| “This isn’t my number any more” | Add to the list and fix the old owner’s record |
| “Only call me about my order” | No promotions or adverts; note it |
| “Not interested right now” | No more calls about this offer. If unsure, add to the list |
| “I’m busy now” | Not a refusal: ask when to call back |
What the operator says
A short apology, a clear promise, goodbye. Don’t ask why, don’t repeat the offer, don’t say “just listen for a minute”.
Sado: Assalomu alaykum, this is Malika from Ziyo Kitoblar. New children’s books have arrived; may I tell you briefly?
Caller: Where did you get my number?
Sado: You left it last year when you ordered from our website.
Caller: I see. But don’t call me with this sort of thing.
Sado: Sorry, understood. I’ve added your number to the list; we won’t call again.
Caller: Thank you.
Sado: Thank you too. Have a good day!
Always have an honest answer ready for “Where did you get my number?”. If you have none, that number should never have been called.
How to keep the list
- Keep one shared list, not each manager’s notebook or separate Excel files.
- For each entry store the number, the date, which call it came from and the customer’s exact words.
- Write numbers in one format, for example +998 XX XXX XX XX; otherwise the same number is written two ways and slips through.
- Before uploading any new contact list, check it against the list and remove matches.
- When you change CRM or software, move the list too. Never delete it during a “database clean-up”.
What to track
- The share of “don’t call” answers in each auto-call. If it’s high, the list, the reason or the timing was wrong.
- Which source refuses most: website leads, old customers or an event list.
- How many numbers on the list still got a call. That number must always be zero.
- For example: 25 of 500 conversations ended in “don’t call”, which is 5%. If the share rises next time, review the script and the list. These numbers are only an example.
How it works in Sado
When a customer says “don’t call me”, Sado doesn’t call that number again. The recording and transcript stay in the portal, so you can always see exactly what the customer said. More: AI outbound calls.
Building the lists is your job: put only people you may call into Excel or your CRM. Calling hours, the daily limit and the stop button are yours too. Common questions: FAQ.
Questions
May we call someone on the list about their order?
The safe course is not to: Sado doesn’t call such a number again either. Send order updates by text or Telegram.
How long should we keep the list?
For as long as that person’s number is in any of your databases. Delete the list and the number comes back with the next upload. Ask a lawyer about data retention periods.
What if someone was added by mistake?
If the customer calls you and says they want calls again, note their words and the date and remove the number. Don’t remove numbers on a guess.