The call after a trial lesson: how to turn a trial into an enrolment
Sado AI team · · 4 min read
In short
After a trial lesson, call the parent the same evening or the next day. Keep it short: thank them, ask what the child thought, pass on the teacher’s one- or two-line feedback, and offer a concrete group and start date. If they hesitate, ask why and give one answer; if they say “we’ll think about it”, agree a day to call back. Track the share of trial pupils who enrol. An AI operator can make these calls too, in Uzbek and Russian.
Why this call matters
After a trial lesson the child says “it was good”, the parent says “we’ll think about it”, and they go home. Then work, chores and another centre’s ads, and the decision quietly slips. One call shows the parent that the centre remembers their child and makes the choice easy: which group, when, how much.
When to call
- The same evening or the next day, while the impression is fresh.
- Working parents: in the evening, for example 18:00–20:00.
- Before the group starts, while places remain.
- No answer? Try once more the next day. Not five calls: one call and one agreed callback.
How the call goes
- Thank them and remind them: “Amir came to our maths trial lesson yesterday; thank you for coming.”
- Ask about the impression: “Did Amir like it? What did he say at home?” Hear the answer out.
- Pass on the teacher’s view. For that, the teacher writes two lines after each trial: what went well and what to work on.
- Make a concrete offer: group, days, start date and price.
- If they hesitate, ask why and give one answer (see the table).
- Agree the next step: a day to enrol and pay, or a day to call back.
Common objections
| What the parent says | Sample answer |
|---|---|
| “It’s expensive” | “The price covers 12 lessons a month and textbooks. Siblings who study together get a discount.” |
| “The time doesn’t suit us” | “We also have a group on Saturdays and Sundays at ten. Would that work?” |
| “My child didn’t like it” | “What didn’t they like? If you want, I’ll book a trial with another teacher.” |
| “We’ll think about it” | “Of course. The group starts on 1 December. May I call you on Thursday?” |
The prices and dates are an example. Don’t pressure: untrue lines like “places are running out!” destroy trust.
Sample call
Sado: Assalomu alaykum, Gulnora opa. This is Malika from Bilimdon learning centre. Amir came to our maths trial lesson yesterday. Did he like it?
Caller: Hello. Yes, he came home happy.
Sado: Wonderful! His teacher says Amir thinks fast but doesn’t read a problem to the end, so that’s what we’ll practise. The Tuesday and Thursday group at four starts on 1 December.
Caller: Good, but it’s a bit pricey.
Sado: I understand. The price covers 12 lessons a month and textbooks, and siblings who study together get a discount.
Caller: All right, let me talk to his father.
Sado: Of course. I’ll call on Thursday at seven in the evening and we’ll settle it then. Say hello to Amir!
What to measure and who makes the calls
The key number is the share of trial pupils who enrol. For example, 40 children came to trial lessons in a month and 18 enrolled: 18 ÷ 40 = 45%. Record it for the same length of time before and with the calls. These numbers are only an example.
An AI operator for outbound calls can make these calls too. Upload yesterday’s trial list in the Auto-calls section and describe the goal in your own words under “What is it about?”. Sado’s operator, Malika or Shohruh, talks with each parent in Uzbek or Russian, notes their impression, offers the group and calls back those who said “we’ll think about it” at the agreed time. It transfers parents ready to enrol to the receptionist by your rule.
Each call’s short summary and next step are in the portal, and the call card can also go to your centre’s Telegram group. More: AI operator for education centres. Try it live or call 78 778 01 23.
Questions
How soon after the trial lesson should we call?
The same evening or the next day. The impression is still fresh and there’s time before the group starts.
How many times should we call parents who said “we’ll think about it”?
One agreed callback is enough. If a parent says “don’t call me”, Sado doesn’t call that number again.
Does the operator take payments by phone?
No, card numbers and codes are never asked for on the phone. The operator gives the payment day and method and, if needed, transfers the call to the receptionist.