Language school enrolment calls: how to gauge the level, pick a group and give the price
Sado AI team · · 5 min read
In short
A caller to a language school usually wants three things: their starting level, their group and the monthly price. Estimate the level with two or three simple questions; the teacher sets the exact level at a placement test. Then offer a group that fits their age and free time, state the price plainly with what it includes, and end by booking the level test. An AI operator can take evening calls in Uzbek and Russian.
What callers ask
Most calls are the same few questions. Write the answers on one sheet, so the receptionist, a new hire and an AI operator all answer alike.
| Question | What to have ready |
|---|---|
| Which languages, from what age? | Languages and the age of each course |
| What level will I start at? | 2–3 rough-level questions, level test times |
| Which days, what time? | Days, time and start date of every group |
| How much is it? | Monthly price, lessons per month, discounts, payment methods |
| How many in a group? | Group size, one-to-one lessons |
| Where are you? | Branch addresses, landmarks, parking |
How to estimate the level on the phone
Nobody gives an exact level by phone: the teacher sets it with a test. But you need a rough level to offer the right group. In order:
- Ask about past study: “Have you studied somewhere before, or are you starting from zero?”
- Ask what they can do now: “Can you introduce yourself in the language? Do you understand a simple text?” Mark beginner, intermediate or higher from the answer.
- Ask the goal (school, work, study abroad, travel): it decides the course.
- Book the level test: day, time, how long it takes and what to bring.
- Take the name and number; say you’ll call the day before as a reminder.
Even if someone says “I’m intermediate”, book the test. Many people misjudge their level, and the wrong group drives a student away in the first month.
Choosing a group by age, level and time
- Age: don’t mix children, teenagers and adults. A 14-year-old rarely wants to share a group with a 35-year-old.
- School shift: a pupil in the morning shift needs an afternoon group; one in the afternoon shift needs a morning group.
- Work: offer adults evening and weekend groups first.
- Give two concrete options: “Tuesday and Thursday at 18:00, or Saturday and Sunday at 10:00: which suits you?”
- No group fits? Put the name, level and preferred time on a waiting list. When a new group opens, the receptionist calls that list.
How to give the price
“Come in and we’ll tell you” loses the call: the person phones another school. Say the price straight and add what it covers. For example: “450,000 so‘m a month, three lessons a week, textbooks included.” Discounts? Say who gets them: siblings, paying in advance.
Sado: Assalomu alaykum, Sharq Lingva language school, Malika speaking.
Caller: Hello. My son is 16 and needs English. He studied it at school and knows a little.
Sado: Can he introduce himself in English? And which school shift is he in?
Caller: He can, but speaking is hard for him. He’s in the morning shift. How much is it?
Sado: The afternoon group meets Tuesday, Thursday and Saturday at four, 450,000 so‘m a month with textbooks. The teacher sets the exact level after a test. Shall I book Saturday at ten?
Caller: Yes, please. His name is Behruz.
Sado: Done, Behruz is booked for Saturday at ten. The test takes about half an hour; we’ll call on Friday to remind you.
The price and times here are only an example; the operator gives only the school’s own prices and timetable.
Handing evening calls to an AI operator
Adults call after work and parents in the evening, when the receptionist has gone home. Sado is an AI operator for education centres: it answers every call in about a second, at night and at weekends too. Before September, when calls pile up, it handles more than ten conversations at once.
The operator, Malika or Shohruh, speaks Uzbek or Russian, in the caller’s language. It asks your questions, answers only from your prices and timetable and books the level test. If it doesn’t know, it says a manager will call back and creates a task.
Each call’s recording, transcript and collected answers (age, rough level, preferred time) are in the portal, and in Bitrix24 if you use it. How it works: AI operator for incoming calls. Try it live or call 78 778 01 23.
Questions
Can the AI operator speak English?
No. Sado speaks Uzbek and Russian. It doesn’t test English or any other language by phone: it asks for a rough level and books a test with a teacher.
Should we give the price on the phone or invite people in?
Give it. People who don’t hear a price usually call another school. Add what it includes and any discounts.
How much does such a call cost?
Sado charges only for talked minutes: 800 so‘m a minute, no monthly fee. For example, a three-minute call costs 2,400 so‘m. More: pricing.