How to call IT course leads: career questions and booking the trial lesson
Sado AI team · · 5 min read
In short
Call an IT course lead as soon as the request arrives, ideally within minutes: an hour later they’ve seen another centre’s ad. On the first call, learn their goal, current skills and free time, answer career questions honestly (never promise a job or a salary), and end by booking a trial lesson. An AI operator can make these calls too, right after the request, in Uzbek or Russian.
How fast to call a lead
IT course leads mostly come from Instagram ads. Someone fills in the form and keeps scrolling. An hour later they may have applied to two more centres, and by evening they don’t remember why they applied. So the rule is simple: a request comes in, you call.
- During working hours, call within the first minutes, an hour at the latest.
- Evening requests: call the same evening if it isn’t too late (for example, before 21:00).
- No answer? Try again in an hour or two, then write on Telegram or by text.
- Open with what the ad promised: “You left a request for the Frontend course.”
What to learn on the first call
- Confirm the request: “You applied for the Frontend course on Instagram. Is now a good time?” If not, ask when to call back.
- Ask the goal: a job, freelancing, their current job, or a school pupil trying it out.
- Ask about skills: how well they use a computer, whether they’ve coded, how good their English is.
- Ask about time: study or work hours, day or evening group, offline or online.
- State the centre’s rule: for example, bring your own laptop, or the centre has computers.
- Book the trial lesson: day, time, address and what to bring.
Write the answers down: a teacher who knows who’s coming can shape the trial lesson around them.
Honest answers to career questions
An IT course costs time as well as money, so people ask a lot about the career. Agree the answers with the centre’s head in advance. Examples:
| Question | Sample answer |
|---|---|
| Will I get a job after the course? | “We don’t guarantee a job. You’ll build projects and a portfolio; the rest depends on your work.” |
| How much do programmers earn? | “I can’t give a figure: it depends on the company and your skills. The teacher will talk about the market at the trial lesson.” |
| My maths is weak. Is that a problem? | “The teacher will see at the trial lesson and tell you which track suits you.” |
| Isn’t 30 too late? | “We have no age limit. Come to the trial lesson and see for yourself.” |
Don’t promise a job, a salary or “a programmer in three months”. A student who came for that promise leaves at the first difficulty and speaks badly of the centre.
Sample call: an Instagram lead
Sado: Assalomu alaykum, this is Shohruh from Kodmakon IT academy. Sardor, you applied for the Frontend course on Instagram. Have you got two minutes?
Caller: Yes. I want to get a job, but will you help me find one after the course?
Sado: We don’t guarantee a job. You’ll build projects and a portfolio; the rest depends on your work. Have you written code before?
Caller: No, I just use a computer at work. I work during the day.
Sado: Then the evening beginners’ group fits. There’s a trial lesson on Thursday at seven. Do you have a laptop?
Caller: I do. I’ll come on Thursday.
Sado: Great, you’re booked for Thursday at seven, at the Chilonzor branch by the metro. I’ll call on Wednesday to remind you.
No guarantee, no dodging, and the call still ended with a booking.
When an AI operator calls your leads
The manager spends the day on trial lessons, meetings and payments, while requests arrive whenever the ads run, often in the evening. With Sado’s AI outbound calls, the operator calls each website, Instagram or form request as soon as it arrives. You set the calling hours and the daily limit.
It asks your questions (goal, skills, time), answers only from the centre’s facts and books the trial lesson. If someone is ready to pay or wants a manager, it transfers the call to your staff by your rule.
Each conversation’s recording, transcript, collected answers and next step are in the portal. Bitrix24 has a ready connection; our team connects amoCRM. More: AI operator for education centres. Try it live or call 78 778 01 23.
Questions
How does an Instagram request reach the operator?
Our team connects your website, Instagram or form requests to Sado. After that, the operator calls as soon as a request comes in.
Does the operator promise a job after the course?
No. It says only what the centre gave it. Agree the answer about jobs in advance and add it to the operator’s facts.
What if the lead doesn’t pick up?
In the auto-call settings you set the number of attempts: the operator tries the number again later. Unanswered calls cost nothing; you pay only for talked minutes, 800 so‘m a minute.