How to find out if students and parents are satisfied: the survey call
Sado AI team · · 4 min read
In short
A simple way to find out whether students and parents are satisfied is a 2–3 minute call with four questions: a score from 1 to 5, what they like, what to improve, and whether they’d recommend you. Ask at the end of the first month, mid-course and at the end. Respond to a score of 3 or lower the same day: a manager or the head should call. Don’t mix the survey with selling. An AI operator can run these calls in Uzbek and Russian and note the answers.
Why a call, not a form
A form link posted in the group chat is usually filled in by a minority, mostly the very happy or the very unhappy. The parent in the middle, who would say “I’d give it a three, but…”, stays silent and later moves the child to another centre. On a call people answer in a minute or two, with a comment. The voice tells you a lot too: “fine” can sound happy or tired. If there’s a problem, it’s written down on the spot and reaches the right person.
When to ask
- At the end of the first month: has the student settled into the group, does the timetable work? Small problems are easy to fix at this point.
- Mid-course: the teacher, homework, visible progress.
- At the end of the course: would they recommend you, will they stay for the next level?
- When a student leaves: why they left. Ask to learn, not to win them back.
The four survey questions
- “On a scale of 1 to 5, how satisfied are you with the lessons?”
- “What do you like most?”
- “What should we improve?” The most important question: write the answer down word for word.
- “Would you recommend our centre to people you know?” Yes, no or not sure.
No more than four questions: keep the call to 2–3 minutes. Don’t sell a new course on a survey call, or they won’t pick up next time.
What to do depending on the answer
| Score | What to do | Who does it |
|---|---|---|
| 5 | Thank them and ask them to tell friends | On the same call |
| 4 | Ask: “What was missing for a 5?” | On the same call, the answer is noted |
| 3 | Find out the problem and create a task | A manager calls within 1–2 days |
| 1–2 | Apologise, don’t argue, create a task at once | The head calls the same day |
Track two numbers each month: the average score and the number of scores below 3. For example, if 9 of 120 answers are 3 or lower, note what was done about each one. These numbers are only an example.
A sample call
Sado: Assalomu alaykum, this is Malika from Mantiq learning centre. Shahnoza, have you got two minutes? We’d like your opinion on Ali’s lessons.
Caller: Yes, go ahead.
Sado: On a scale of one to five, how satisfied are you with the lessons?
Caller: I’ll give it a three. The teacher is good, but she doesn’t check the homework.
Sado: Thank you for telling us, I’ve noted it. The head of studies will call you tomorrow about this. What else should we improve?
Caller: Everything else is fine.
Sado: Thank you, Shahnoza, your opinion matters to us. Take care!
The operator didn’t defend the teacher or promise anything of its own: it noted the complaint and said clearly who would call.
Handing the survey to an AI operator
Upload the list (name, phone, course, teacher) as an Excel file in the portal’s Auto-calls section, choose “Survey” and write your questions. About the file: calling from an Excel list. More: Sado’s AI outbound calls.
Sado’s operator talks with each person in Uzbek or Russian and saves the score and comment in fields. If there’s a complaint, it doesn’t argue: it says a manager will call back and creates a task. A number that says “don’t call me” isn’t called again. All answers, recordings and transcripts are in the portal, so low scores stand out at a glance. More: AI operator for education centres. Try it live or call 78 778 01 23.
Questions
Who should we ask, the student or the parent?
For children’s courses, the parent: they pay and see the progress. For adult courses, the student.
How often can we ask?
Two or three times per course is enough. Call every month and people get tired, and the answers get shorter.
Do people tell the truth on a call?
The call isn’t anonymous, but if you say “your answer won’t be passed to the teacher with your name” and stick to it, people speak more openly. And when complaints get a quick response, they stay open next time too.