When to call customers during Ramadan, and how to take iftar bookings by phone
Sado AI team · · 4 min read
In short
Daily routines change in Ramadan, and your calls should follow. Don’t call customers early in the morning, from an hour before iftar until an hour after, or during taraweeh: a good window is, for example, 10:00–16:00. Incoming calls rise before iftar: food orders and iftar table bookings. For a booking, ask the day, number of guests, room, name and phone, and remind them the day before. Keep the tone gentle, with no sales pressure. With an AI operator, you set these hours yourself.
How calls change in Ramadan
- People start talking later in the morning: many go back to sleep after suhoor.
- An hour or two before iftar, incoming calls rise: food delivery, iftar tables, “Will it arrive in time?”.
- Iftar and the hour after are for family and prayer. An outgoing call then is an intrusion.
- At night, after taraweeh, a second wave comes: orders for tomorrow’s iftar and for suhoor.
Hours for outgoing calls
Iftar moves a little every day, so update the schedule weekly. The hours are only an example:
| Time | Call? | Why |
|---|---|---|
| After suhoor, until 9:30 | No | Many people rest |
| 10:00–16:00 | Yes | The easiest time |
| An hour before iftar to an hour after | No | Preparing the table, iftar, prayer |
| Taraweeh time | No | Many are at the mosque or praying |
| Late evening | Only if the customer asked | When you agreed “call me in the evening” |
An iftar booking: what to ask on the phone
For example, a call to a restaurant:
- Day and number of guests.
- Where: the hall, a private room or the terrace.
- Set menu: price per person and what’s included.
- Name and phone number.
- Deposit: who explains it and when (usually a manager calls).
Sado: Assalomu alaykum, Sharq Ayvoni restaurant, Malika speaking. Ramadan muborak!
Caller: Thank you, you too. Do you have room for iftar on Thursday? There are fourteen of us.
Sado: Yes. For fourteen we have a private room or a long table in the hall. Which do you prefer?
Caller: The private room. It’s a family dinner.
Sado: Fine. The iftar set is 150 thousand so‘m per person: shurpa, plov, somsa, dates and tea. What name shall I book it under?
Caller: Akmal. This number.
Sado: Akmal, Thursday, fourteen guests, private room, booked. A manager will call today about the deposit, and we’ll remind you on Wednesday.
A reminder the day before frees the room early if plans change, and you update the number of guests at once.
The right tone in Ramadan
- Saying “Ramadan muborak” after the greeting is fitting; a long greeting isn’t needed.
- No pressure: instead of “buy now”, say “if it suits you, we can talk later”.
- Make payment reminders especially polite and ask when it’s convenient to pay.
- If the customer says “I’m fasting, let’s talk later”, agree on an exact time and call then.
Setting Ramadan hours for an AI operator
In Sado you set the hours of auto-calls yourself, for example 10:00–16:00 only. You upload the list as an Excel file in the Auto-calls section and can stop calling with one button. The operator talks with each customer live and, if asked to call later, calls back at the agreed time. Only people you may call are called.
In the rush before iftar, incoming calls are answered with no queue, more than ten at a time, in Uzbek or Russian. Bookings and orders stay in the portal with the recording and transcript. You pay only for talked minutes: pricing. Try it live or call 78 778 01 23.
Questions
Should we stop sales calls during Ramadan?
Not necessarily. Move the hours, soften the tone and make fewer attempts. Call only people who left a request or are already your customers.
Iftar time changes every day. How do we set calling hours?
Leave at least an hour’s margin before iftar and update the schedule weekly. Keeping calls in the middle of the day is the simplest way.
When does Ramadan start?
Ramadan follows the lunar calendar and comes about 10–11 days earlier each year. Take the exact date from the calendar of the Muslim Board of Uzbekistan and plan your schedule early.