How a manufacturer should call its dealer network: price lists, new products and sales surveys
Sado AI team · · 4 min read
In short
When a manufacturer has dozens or hundreds of dealers across the regions, its managers can’t call each one regularly. Run it as a campaign: one call, one topic (a new price list, a new product, a sales survey or a promotion), three or four short questions, set calling hours and a rule for which dealers a manager calls back. Answers go into a sheet, and managers work only with interested dealers. An AI voice operator makes these calls as live conversations.
Why dealers are hard to reach
For example, a paint factory has 150 dealers in 14 regions and three sales managers. They talk to the big dealers, while small ones hear nothing for months. When a new price list comes out, some never see it, some never hear about a new product, and nobody knows which goods are sitting unsold where. These numbers are only an example.
A recorded voice message doesn’t fix this: the dealer can’t ask a question and you get no answers. The difference: autodialer vs AI operator.
How to set up a campaign
- Build the list: dealer name, city, contact person, phone, category (large, medium, small).
- Choose one goal. Don’t squeeze a price list, a new product and a survey into one call.
- Write three or four questions at most, with short answers: “yes” or “no”, a number, a date.
- Set calling hours: after shops open, for example 10:00 to 18:00, avoiding lunch.
- Decide in advance which answers trigger a manager’s call, such as “I want to order” or “I have a complaint”.
- Review the results with managers the same or the next day.
Campaign types and questions
| Campaign | Questions | Next step |
|---|---|---|
| New price list | Did you get it? Any questions? | Those with questions: a manager |
| New product | Do you want a sample? How much could you take? | A sample to those interested |
| Sales survey | What sells well? What is sitting unsold? | Production and stock planning |
| Promotion | Will you join? In what volume? | Place the order |
| Dealer meeting | Will you come? How many people? | Guest list and venue |
A sample call
Sado: Assalomu alaykum, this is Shohruh from the Oq Tosh paint factory. Am I speaking with Rustam aka?
Caller: Yes, go ahead.
Sado: There’s a new price list from 1 December; we sent it to your Telegram today. Have you seen it?
Caller: I have, but the facade paint has gone up.
Sado: I understand. I’ll pass that to our manager Dilshod, he’ll call you himself today. One more question: would you like a sample of the new damp-resistant paint?
Caller: Yes, send two buckets and we’ll try it.
Sado: Done, two sample buckets noted. Thank you, Rustam aka, all the best!
One call gave two results: a clear task for the manager and a sample order. Each sits in its own column of the sheet.
What to do with the results
- Record answers in columns: saw the price list, has a question, wants a sample, order volume.
- Managers call those with a question and those wanting to order first.
- Put dealers who didn’t answer back on the list for another day and time.
- Group survey answers by region: you’ll see where each product is sitting unsold.
- Repeat the campaign monthly or quarterly and compare the answers.
With an AI operator
You upload the dealer list as an Excel file to Auto-calls in the portal, write the goal and questions and set calling hours. One auto-call can hold up to 10,000 people. Sado’s AI operator talks with each dealer live in Uzbek or Russian, asks the questions and, if asked to “call later”, calls back at that time. The daily limit and the stop button are yours. More: AI outbound calls.
Each call’s recording, transcript, collected answers and short summary are in the portal and download to Excel. With Bitrix24, deals open for interested dealers: Bitrix24 integration. Preparing the list: calls from Excel. Taking orders: phone orders for distributors. Try it live or call 78 778 01 23.
Questions
Won’t dealers mind a call from an AI operator?
The operator speaks briefly and to the point in your company’s name, and if asked, it doesn’t hide that it is AI. When a manager is needed, it says the manager will call.
What does calling 150 dealers cost?
Only talked minutes are paid. For example, 2 minutes each: 150 × 2 × 800 = 240,000 so‘m. Unanswered numbers cost nothing.
Which language does it use with dealers in Karakalpakstan?
Sado speaks Uzbek and Russian. It doesn’t speak Karakalpak, so those dealers are called in Uzbek or Russian.