A client messaged your salon on Instagram: how to turn the DM into a booked visit
Sado AI team · · 4 min read
In short
The fastest way to book a client who messaged you on Instagram is to turn the chat into a call. If they ask the price, write it in the DM at once. Then ask for a phone number and say why: “to find a convenient time quickly”. When the number arrives, call within minutes, confirm the service, offer two times and book. Finally, send the date, time and address in the DM. A chat drags on for days; a call settles it in two minutes.
Why DM chats don’t turn into bookings
A client writes “how much?” in the evening. The receptionist replies the next morning, but overnight the client messaged three salons and booked with the first to answer. Sometimes there is a reply, but the chat drags on all day: “when are you free?”, “what about tomorrow?”, “and the day after?”.
On the phone the same questions take two minutes. So the DM’s job is to answer fast and get a number; the booking happens on the call.
From DM to booking: five steps
- Give the price straight away. Writing “price in DM” and then never giving it annoys people.
- Ask for a phone number and say why: to find a convenient time quickly.
- When the number arrives, call within minutes, while the phone is still in the client’s hand.
- On the call, confirm what they asked about, offer two times and book.
- Send a short confirmation in the DM: date, time, master, address and landmark.
Ready texts for DMs
| When | Message |
|---|---|
| Asked the price | Hello! Brow shaping and tinting is 120 thousand, one hour. Could you leave your number so we can find a time quickly? We’ll call within 5 minutes. |
| No number given | No problem, we can book here. Tomorrow 12:00 or 18:00 is free, which suits you? |
| After booking | Booked: Thursday, 18:00, with Mohira. Address: Yunusobod, next to the metro. See you! |
| Silent for a day | About your question yesterday: there’s time on Saturday too. Shall we book you? |
The price and address are examples. One reminder is enough for someone who didn’t reply: don’t send message after message.
The call: a sample conversation
Sado: Assalomu alaykum, this is Malika from Mohira Brows studio. You asked about brows on Instagram. Is that Diyora?
Caller: Yes, it’s me. That was quick.
Sado: I wanted to find you a good time. Brow shaping and tinting, right?
Caller: Yes. After work would be best.
Sado: Thursday at 18:00 or Friday at 19:00 is free. Which suits you?
Caller: Thursday at six.
Sado: Done, you’re booked with Mohira on Thursday at six. We’ll send the address in your DMs too. See you!
The call took a minute and replaced a day of messaging. In the first sentence, mention what the client asked in the DM, so they know at once who is calling and why.
What to measure
- How many people who wrote in DMs left a number.
- Time from number to call: measure it in minutes, not hours.
- How many of those called booked a visit.
- How many who booked actually came. For example, 40 numbers, 22 bookings, 18 visits: 18 ÷ 40 = 45%. The numbers are only an example.
Handing the call to an AI operator
Sado’s AI outbound calls call a request from an Instagram or website form right away. The request arrives through your CRM or a webhook, and our team connects it. If you got the number in a DM, add it to a Google Sheet: the operator calls every new row itself and writes the outcome back.
The operator speaks Uzbek or Russian in the salon’s name, asks the service and time, and books. The request shows in the portal’s Requests section, and in Bitrix24 if you use it. The receptionist sends the DM confirmation. More: AI receptionist for beauty salons. Try it live or call 78 778 01 23.
Questions
Should we write prices in DMs?
Yes. Clients rarely come back to a salon that hides its prices. If the price is a range, write the range and what it depends on.
What if the client doesn’t want a call?
Book them in the DM: offer two times and confirm the one they pick. A call is the faster route, not a requirement.
How fast should we call an Instagram request?
As fast as possible: within minutes, while the person is still near the phone. Sado’s operator calls a form request right away, within the calling hours the salon sets.