Clinic leads from Instagram and ads: calling within a minute and booking a consultation
Sado AI team · · 4 min read
In short
A person who left a lead from Instagram or another ad is holding their phone and remembers their question. An hour later they may have contacted another clinic or lost interest. So call each lead within a minute: say which ad they answered, find out what they need with two or three questions, give the price honestly from the price list and offer two exact consultation times. Try again later with those who don’t answer. An AI operator can call each new lead at once, in Uzbek or Russian.
Why the first minute matters
The moment someone clicks an ad is the moment of strongest interest. They filled in the form, the phone is in their hand, and the question “how much is an implant?” is still on their mind. Call in the evening and they’re at work, on the road, or have already spoken to another clinic. Delaying a lead you paid for with ads means wasting that money. And a receptionist with a patient at the desk can simply miss a new lead.
How a lead reaches the calls
| Where the lead comes from | How it arrives |
|---|---|
| Website form | By webhook or API, as soon as it’s sent |
| Instagram or Facebook lead form | Through the Google Sheet or CRM that collects your leads |
| New lead in Bitrix24 or amoCRM | When the deal moves to the stage you chose |
| Number sent in Direct | The receptionist adds it to the sheet |
Bitrix24 has a ready connection; amoCRM, Google Sheets and other systems are connected by Sado’s team. For developers: API and webhooks.
What to say in the first call
- Say which lead you’re calling about: “You left a request on Instagram about dental implants.”
- Ask if it’s a good time. If not, agree an exact time.
- Ask two or three questions: what’s bothering them or what they want done, whether they’ve had treatment before, which days they’re free.
- Give the price honestly from the list, for example: “The consultation is 100,000 so‘m; the implant price is clear after the exam.” If it differs from the ad, explain why.
- Offer two exact consultation times and give the address.
Sado: Assalomu alaykum, this is Malika from Tabassum Dent clinic. You left a request on Instagram about implants. Is now a good time?
Caller: Yes, it is. How much is an implant?
Sado: The doctor gives the exact price after the exam, as it differs for everyone. The consultation with an X-ray is 100,000 so‘m. Has the tooth already been removed?
Caller: Yes, a year ago.
Sado: I see. The doctor is free tomorrow at five or Saturday at eleven. Which suits you?
Caller: Saturday at eleven.
Sado: Done, you’re booked for Saturday at eleven. The address is Yunusabad, opposite the bazaar. We’ll call to remind you on Friday!
Don’t diagnose or promise results: “The doctor will look and tell you what’s needed.”
Leads that don’t answer
- First attempt: as soon as the lead arrives.
- No answer? Try again, for example after 15 minutes, after 2–3 hours, and the next morning.
- After three attempts, stop and mark the lead “not reached”.
- Between attempts, send a short note in Direct or Telegram: “We got your request and will call at a good time.”
- A lead that came in at night gets a call in the morning, when calling hours start.
When an AI operator calls your leads
Sado calls each new lead at once, whether it came from the website, Instagram or a form. The operator, Malika or Shohruh, talks live in Uzbek or Russian, asks your questions, quotes prices only from your list and books the consultation. If the patient is ready to pay or asks for a person, it transfers the call to the staff member you chose. You set the calling hours and a daily limit. More: Sado’s AI outbound calls and the AI phone receptionist for clinics.
What to track: time from lead to first call, the share reached, how many booked a consultation and how many came. Each call’s recording and answers are in the portal, and in Bitrix24 on the lead card. Try it live or call 78 778 01 23.
Questions
If a lead arrives at night, will the operator call?
The clinic sets the calling hours. For example, with 9:00–21:00, a lead from the night gets its call in the morning, when calling hours begin.
Do we need consent to call a lead from an ad?
The person filled in the form and left their number themselves, so they expect a call. Have the form say “we’ll contact you”. If they say “don’t call”, they aren’t called again.
How much does a call to one lead cost?
Sado charges only for talked minutes: 800 so‘m a minute. For example, a three-minute conversation costs 2,400 so‘m. Unanswered attempts cost nothing.