B2B outbound calls: who you may call, when, and how to talk
Sado AI team · · 4 min read
In short
In B2B, call companies that know you first: those who left a request, current and former clients, people who agreed to talk at a trade show. Before calling personal mobile numbers from a bought database, ask a lawyer: Uzbekistan has a law on personal data. Call on working days in working hours, and avoid lunch and Friday prayer time. In the first 15 seconds say who you are and why you’re calling. If you hear “not interested”, stop and don’t call that number again.
Who you may call
| Who | May you call? | Watch out for |
|---|---|---|
| A company that left a request: website, Instagram, a form | Yes | Call as fast as possible, the same day |
| Current and former clients | Yes | About your service, the contract, a new offer |
| People who gave a card at a trade show and agreed to talk | Yes | Say where you met in the first sentence |
| A company’s general number from its website | Carefully | Introduce yourself briefly; stop at “not interested” |
| A bought database, employees’ personal numbers | Ask a lawyer first | This is personal data |
| Anyone who said “don’t call” | No | Remove the number from your lists for good |
This table isn’t legal advice. When in doubt, ask a lawyer.
What hours to call
- Working days, working hours: for example, 9:30–12:00 and 14:00–17:30. Set your exact hours yourself.
- Not at lunch (roughly 12:00–14:00): the person you need won’t be there.
- Avoid Friday prayer time and, during Ramadan, iftar time.
- Weekends and holidays only if the person asked for it.
- Don’t call a personal mobile in the evening, even a director’s.
The first 15 seconds
- Greet and introduce yourself: name and company.
- Say why you’re calling them: “You left a request on our website yesterday” or “We spoke at the trade show”.
- Ask for time: “Do you have two minutes?” If not, agree an exact time.
- Reach the right person: who decides — the director or purchasing?
- If they say “not interested”, thank them, don’t push, and add the number to your do-not-call list.
Sample call: the secretary picks up
Sado: Assalomu alaykum, this is Shohruh from Kofe Ofis. Yesterday you left a request on our website about a coffee machine for the office.
Caller: Yes, that must have been our office manager. She’s in a meeting right now.
Sado: I see. When would be a good time to call her back?
Caller: She’ll be free after four.
Sado: Fine, I’ll call back after four today. May I have her name?
Caller: Nodira Karimovna.
Sado: Thank you, we’ll call Nodira Karimovna after four. Have a good day!
How many attempts, and when to stop
- No answer: at most three tries a week, on different days and at different times.
- Leave a message with the secretary: who called, about what, which number to call back.
- “No” is a final answer. Don’t call a month later with “maybe you need it now” unless they asked.
- Don’t hide who is speaking. If the call is recorded, say so at the start.
B2B calls with an AI operator
Sado’s outbound calls go only to people you may call: those who left a request, gave consent or are your clients. It calls a new website or Instagram request right away, and you upload lists as an Excel file or send them from your CRM; more in calling a list from Excel.
Calling hours, a daily limit and the stop button are yours. A number that says “don’t call me” isn’t called again. The operator can say at the start that the call is recorded, and if asked “are you a robot?”, it never claims to be human. The outcome and next step go into the lead or deal in Bitrix24. Try it live or call 78 778 01 23.
Questions
May we call a bought database?
If it holds people’s names and personal numbers, that’s personal data, and Uzbekistan has a law on it. Ask a lawyer before using such a database. Sado’s outbound calls go only to people who left a request, gave consent or are your clients.
Should we say an AI is calling?
Don’t hide it. Sado’s operator speaks in your company’s name, and if asked “are you a robot?”, it never claims to be human.
What if the secretary won’t put us through?
Don’t push: say in one sentence what it’s about and ask when it’s best to call the person in charge. The secretary is part of the decision chain too.