How to call old property leads when a new block goes on sale
Sado AI team · · 4 min read
In short
When a new block goes on sale, call the people who enquired before but didn’t buy: they know you and already told you what they need. Take the last one or two years of leads from your CRM, remove buyers and anyone who said “don’t call”, and group the rest by what they said before. On the call, give one piece of news (what changed and why you’re calling them) and invite them to a viewing. Call only people who enquired or gave consent.
Why an old lead costs less than a new ad
An old lead has seen your project and told you the rooms and budget. Most didn’t say “no” but “not now”: the price didn’t fit, the layout they wanted was gone, or they waited for construction to start. In a new block, one of those reasons may be gone.
For example, your CRM has 2,400 leads from the last 18 months and 300 bought. Calling the other 2,100 is worth doing before spending on new ads. These numbers are only an example.
Preparing the list in 5 steps
- Export leads from the last 12–24 months: name, phone, what they asked for (rooms, budget, payment) and the date of the last conversation.
- Remove buyers, “don’t call” requests, wrong numbers and duplicates. Never add bought lists or numbers scraped from the internet.
- Check the basis: each person enquired with you or agreed to be called.
- Group them by what they said before (table below).
- Call in waves, for example 200 numbers a day, so managers can keep up with viewings.
What to say to each group
Prepare one specific line per group. For example:
| Group | What they said before | News about the new block |
|---|---|---|
| Price didn’t fit | Budget too small | Smaller layouts, longer instalments |
| Waiting | Waited for construction | Foundation done, prices for lower floors |
| Layout missing | No three-room flats left | The new block has three-room flats |
| One request only | Never spoke to anyone | Short: a new block is out, still looking? |
Sample call
Sado: Assalomu alaykum, this is Malika from Navbahor City. Bahodir, last year you asked us about a three-room flat.
Caller: Yes, I remember. There were none left then.
Sado: Our new block C is now on sale, with three-room flats from 90 square metres. Are you still looking?
Caller: We are. Do you have instalments?
Sado: Yes: 30 percent down, the rest over 24 months. We can show the layouts at the office on Saturday, at eleven or at four?
Caller: Four, please.
Sado: Great, you’re booked for Saturday at four. We’ll remind you the day before.
The company and terms are an example. If someone says “not anymore”, thank them and take them off the list.
What to measure
- How many you reached and how many are still looking.
- How many booked a viewing and how many came.
- The key number: viewings booked ÷ people reached. For example, 140 viewings from 900 conversations is 15.5%.
- How many said “don’t call”: if that share grows, rethink the line or the list.
Handing old leads to an AI operator
In Sado you build the list in Auto-calls from Requests or an Excel file, mark the basis for calling (enquired, gave consent or existing customer) and write what to say: the new block, layouts, prices, payment terms. You choose the days, hours and how many calls run at once. That’s Sado’s outbound calls.
The operator talks with each person live in Uzbek or Russian, asks your questions and books viewings. Your rule makes it transfer buyers who are ready to a manager. A number that says “don’t call me” isn’t called again. A lead or deal is created in Bitrix24: Bitrix24 integration. More on lists: calls from an Excel list.
Everything for developers in one place: AI call answering for real estate. Try it live or call 78 778 01 23.
Questions
Can we call someone who enquired a year ago?
They enquired with you themselves, so this isn’t a call to a stranger. Say who you are and why you’re calling in the first sentence, and if they say “not needed”, don’t call again. If unsure about the personal data law, ask a lawyer.
How many times should we call people who didn’t answer?
Two or three times at most, on different days and at different hours. In the Sado portal you set the number of attempts yourself.
How much do these calls cost?
Only talked minutes: 800 so‘m a minute. For example, 900 conversations of about 2 minutes: 1,800 × 800 = 1,440,000 so‘m. Unanswered numbers cost nothing.