How to get your phone ready for a promotion launch: terms, answers and calls
Sado AI team · · 5 min read
In short
Before a promotion starts, write its terms on one sheet: what is discounted, until when, what limits apply, what’s excluded, and whether it combines with other discounts. Everyone on the phone answers only from that sheet. Tell your own customers, those who bought before or gave consent, about the offer in a one-minute call without pressure. On every call, ask “Where did you hear about it?”. Give people who call after the promotion has ended an answer agreed in advance.
Before launch: the terms on one sheet
The biggest problem on promotion calls is every staff member describing the terms differently. The sheet should have:
- Exactly what gets the discount or gift: a list of products or services.
- Start and end dates, with times: for example, “until 31 March, 21:00”.
- Limits: how many in stock, how many per customer.
- What’s excluded, and whether it combines with other discounts.
- How to claim it: a promo code, a keyword, showing the post.
- What to say once the promotion has ended or stock has run out.
What customers ask about a promotion
| Question | Sample answer |
|---|---|
| “Is the offer still on?” | “Yes, until 31 March, nine in the evening.” |
| “Does it apply to this product too?” | From the list on the sheet: yes or no, no guessing |
| “Can I combine it with another discount?” | By the rule on the sheet |
| “What’s the catch?” | State every condition openly: limits, dates, exclusions |
| “It ended yesterday, can I still have it?” | The answer agreed in advance, for example the manager decides |
For a question that isn’t on the sheet, “I’ll check and call you back” beats a wrong promise.
Telling your own customers
- Take only people you may call: customers who bought before, left an enquiry or gave consent.
- Group them by interest: offer each person something close to what they bought.
- Keep the call to about a minute: who’s calling, one offer, one question.
- If they say “not interested”, thank them and say goodbye at once. Take anyone who says “don’t call me” off the list.
- Set calling hours, for example 10:00 to 20:00, and avoid Friday prayers.
Sample call: an offer to a former member
Sado: Assalomu alaykum, this is Shohruh from Kuch Fitnes club. Sardor aka, you trained with us until the autumn, right?
Caller: Yes, then I ran out of time.
Sado: I understand. Until the end of this month, a three-month membership costs the price of two. Would you think about coming back?
Caller: What’s the catch?
Sado: Just one condition: the membership is signed up by the end of this month. If you like, come once first and see the new gym.
Caller: I’ll come on Saturday morning.
Sado: Great, I’ve booked you for Saturday at ten. We’ll remind you on Friday.
The last day, and what to measure
On the last day calls rise again: latecomers ask “will I make it?”. State the end time exactly and write on the sheet in advance what happens afterwards. When the promotion ends, update the post on Instagram and Telegram: an old post keeps bringing calls for weeks, and each one needs explaining.
- On every call, ask: “Where did you hear about the offer?” The answers compare your ad channels.
- Compare the number of calls on promotion days with a normal week.
- How many calls led to a purchase or a visit, and how many were “just asking the price”.
- How many calls went unanswered: this is where a promotion loses money.
Running a promotion with an AI operator
An AI operator for incoming calls answers more than ten calls at once on promotion days and states the terms only from your sheet: it doesn’t make up what it doesn’t know but says a manager will call back. The answer to “where did you hear?” goes into a field on every call.
You call your own customers with AI outbound calls: upload the Excel file to Auto-calls, set a daily limit and hours, and stop with one button if needed. The price is per talked minute only. Try it live or call 78 778 01 23.
Questions
May we call customers to tell them about a promotion?
Yes, customers who bought before, left an enquiry or gave consent. Don’t call bought-in number lists, and take off anyone who said “don’t call me”.
What should we tell people who call after the promotion has ended?
The answer agreed in advance: say honestly that it has ended, and offer the current deal or to let them know about the next one. If an exception is needed, leave the decision to a manager.
Could the AI operator get the promotion terms wrong?
The operator answers only from the facts you gave it. For a question not on the sheet, it says a manager will call back and creates a task.