How to call online course leads from ads quickly and book them into a lesson
Sado AI team · · 4 min read
In short
Call an online course lead within minutes of the request: the person is still near the phone and remembers the ad. On the first call, learn three things: their goal, their current level and when they can study. Then offer one next step: a free lesson or a consultation with a manager. No answer? Try once or twice more the same day. Call requests that came in at night first thing in the morning. An AI operator calls by itself as soon as a request arrives.
Why the first minutes decide
An online course lead sees an ad on Instagram or Telegram and fills in the form in half a minute. Often they leave requests with three or four schools in one evening and talk to whoever calls first. Call a day later and you’ll hear “which course was that?”, or they won’t pick up at all. The money you spent on ads is lost in that delay.
How the first call goes
- Mention the request: “You just left a request for the SMM course. Have you got two minutes?”
- Ask about the goal: “What do you want from the course, your own business or a job in this field?”
- Ask about the level: “Have you done any of this before?” The answer decides the group or plan.
- Ask about time: “Do evenings suit you, or weekends?”
- Offer one next step, a free intro lesson or a consultation with a manager, with two specific times.
If they ask the price, say it at once: hiding it costs trust. Quote only your own plans and don’t promise “there’ll be a discount later”.
A sample call
Sado: Assalomu alaykum, this is Malika from Kasb Online school. You just left a request for the SMM course. Have you got two minutes?
Caller: Yes, go ahead. How much is the course?
Sado: It’s two months, 690,000 so‘m a month. What do you want from it, running your own page or working in this field?
Caller: I have a small shop, I want to run its Instagram myself.
Sado: Then the group for business owners fits, lessons are at eight in the evening. There’s a free intro lesson on Thursday. Shall I book you?
Caller: Yes, please. My name is Dilshod.
Sado: Done, Dilshod, you’re booked for Thursday at eight. We’ll call the day before to remind you.
The course, price and group are only an example.
Handling difficult leads
- No answer: try again 2–3 hours later the same day, and once more the next day at a different time. Then stop.
- “I was just looking”: don’t push. Offer one useful thing, a free lesson or the course programme, and agree when to call again.
- “Too expensive”: give your plans and your instalment rules. If you have none, thank them and say goodbye.
- “I never left a request”: apologise and remove the number from the list.
- A child left the request: ask to speak to a parent, and discuss payment only with adults.
What to measure
| Number | How it’s calculated |
|---|---|
| Speed to call | Time from request to first call |
| Reach | Leads spoken to ÷ all leads |
| Lesson bookings | Booked for a free lesson ÷ leads spoken to |
| Payment | Paid ÷ came to the lesson |
For example: 200 requests from ads, 150 reached, 60 booked a lesson: 60 ÷ 150 = 40%. These numbers are only an example. Count each ad separately to see which one brings paying students.
An AI operator calls leads by itself
Sado calls as soon as a request comes in from your website, Instagram or a form, within the hours you set. If the lead speaks Russian, the call continues in Russian. The operator asks your questions, notes the answers and books the free lesson. A lead ready to buy is transferred to a manager’s phone if your rule says so. More: Sado’s AI outbound calls.
Each call’s recording, transcript and answers are in the portal. Bitrix24 has a ready connection: the lead and the call card appear in the CRM, and our team connects amoCRM; see calls in your CRM. For online schools: AI operator for education centres. Try it live or call 78 778 01 23.
Questions
How fast should we call a lead?
As fast as you can: within minutes during working hours. Call requests that arrived overnight first thing in the morning.
If it’s an English course, will the operator speak English?
No. Sado’s operator speaks only Uzbek and Russian, so even for an English course the call is in Uzbek or Russian.
How much do lead calls cost?
Only talked minutes: 800 so‘m a minute. For example, 200 leads × 2 minutes = 400 minutes × 800 = 320,000 so‘m. No monthly fee and no setup fee.