Your salon is opening a new branch: how to call your existing clients
Sado AI team · · 4 min read
In short
When a new branch opens, don’t call your whole base: call clients who live or work near it, and the regulars of masters moving there. Keep the call to a minute: the news in one sentence (address, landmark, opening date), why it’s convenient for them, one offer and a booking for the first week. Start two weeks before opening, remind those booked the day before, and ask the first visitors for feedback. Remove anyone who said “don’t call” from the list.
Whom to call
- Clients who live or work near the new branch: those who gave an address or district.
- Regulars of masters moving to the new branch: they need to know where their master is now.
- Clients who complained it was “too far” or “no parking”: the new branch may solve that.
- Only the salon’s own clients. Don’t call people who never came and whose numbers came from elsewhere.
- Leave out anyone who said “don’t call me”.
Calling the whole base with the same news looks cheaper, but a client across town doesn’t need it. A small, precise list brings more bookings.
What to say on the call
- Name the salon and yourself, and check you’re talking to the client.
- The news in one sentence: “Our new branch opens on 15 November in Chilonzor, next to Novza metro.”
- Why it suits them: “It’s close to your home” or “Nargiza now works there”.
- One offer, if the salon has one: pre-booking for opening week or an opening offer. Never promise an offer that doesn’t exist.
- Book, or thank them if they say “later”: no pressure.
Before and after opening: a call schedule
| When (for example) | Whom | Goal |
|---|---|---|
| 2 weeks before opening | Clients nearby, regulars of moving masters | Announce, book the first week |
| Opening week | Those booked | Reminder the day before, address and landmark |
| 1–2 weeks after opening | First visitors to the new branch | Feedback: travel, premises, service |
| A month later | Those who said “later” | One more offer, no more |
Sample call: a client whose master moved to the new branch
Sado: Assalomu alaykum, this is Malika from Zarina salon. Is that Gulnora?
Caller: Yes, it’s me. Is everything all right?
Sado: Yes, all fine. Our new branch is opening in Chilonzor, next to Novza metro, and Nargiza works there now. I wanted to let you know.
Caller: Great, that’s near my home. From when?
Sado: From 15 November. Nargiza has time in the first week: Saturday at 11:00 or 15:00. Shall I book you?
Caller: Saturday at eleven, please.
Sado: Done, Saturday at eleven at the new branch. We’ll repeat the address the day before. Thank you!
When a client asks “is everything all right?”, give the reason for the call at once: people answer unexpected calls with some worry.
Common mistakes in new-branch calls
- A long sales pitch. The client says goodbye by the third sentence.
- Not knowing about parking and landmarks. It’s one of the first questions.
- No first-week schedule yet. The client says “book me” and there are no free times.
- Calling the same client several times. One announcement and one follow-up offer are enough.
Handing the calls to an AI operator
With Sado’s AI outbound calls you upload the chosen clients as an Excel file in the Auto-calls section and pick “Offer or news”. The operator talks with each client live in Uzbek or Russian, books them into the new branch and marks those who said “later”. Calling hours, a daily limit and the stop button are yours. Preparing the list: calling a customer list from Excel.
You can connect the new branch’s number too, and the same operator answers its incoming calls. More: AI receptionist for beauty salons. Try it live or call 78 778 01 23.
Questions
Can we call our whole client base?
If they’re the salon’s clients, yes, but it does little. Clients near the branch and regulars of moving masters make a smaller list that books more readily.
How much do these calls cost?
Sado charges only for talked minutes: 800 so‘m a minute. For example, 500 clients at a minute and a half each: 750 minutes × 800 = 600,000 so‘m. Unanswered numbers cost nothing.
Can the new branch’s number be connected too?
Yes. The number connects over SIP, or you take a new one. We enter each branch’s address and hours during setup, and the operator answers from them.