A new collection is in: how to tell your regular customers by phone

Who to call

Calling your whole base with the same message wastes both time and customers’ patience. Pick only the people the news really matters to:

• People who bought from that category: new coats go to coat buyers, new children’s clothes to people who bought children’s clothes.
• People who bought in the last year or two: they still remember your store.
• Only your existing customers or people who gave consent.
• Remove anyone who said “don’t call” and anyone with a recent complaint: sort the complaint out first.

The 30-second message: what to say

1. 1Who and why: “This is Libos store; our autumn-winter collection has arrived.”
2. 2Why them: “You bought a coat from us last autumn.”
3. 3One clear offer: come and see it, hold a size, or a gift for the first buyers.
4. 4One question: “Would you like to come and see it this week?”
5. 5Not interested? Thank them and say goodbye. Don’t offer again and again.

Sample: the autumn collection

The store, price and sizes are only an example. What matters: the operator answered the question and ended with a specific day and time.

Why a conversation, not a recording

A recorded voice message (an autoinformer) can’t answer “do you have it in black?” and can’t book a visit. Even an interested customer has to phone the store, and many won’t. In a live conversation, the question and the booking are settled in one call. The difference: autoinformer vs AI operator.

When and how often

• The week the collection arrives: before sales start or in the first days.
• For example, weekdays 11:00–19:00, and not early in the morning at weekends.
• Once or twice a season, no more.
• One more attempt is enough for people who didn’t pick up.
• Measure how many people booked a visit, how many came and how many bought.

Handing the calls to an AI operator

With AI outbound calls you pass the list to the portal’s Auto-calls section as an Excel file or from your CRM and pick the “Offer or news” purpose. In the brief you write what’s arrived, the prices, the offer and when people can come to see it. Split the list by category: the coat auto-call goes to coat buyers.

The operator, Malika or Shohruh, talks with each customer live in Uzbek or Russian, answers questions from your information and books the visit. If the customer isn’t interested, it says goodbye politely, and a number that says “don’t call” isn’t called again. Each customer’s interest and next step show on the auto-call page. More: AI operator for online stores. Try it live or call 78 778 01 23.

Questions