How a marketing agency can call leads on behalf of its clients
Sado AI team · · 4 min read
In short
An ad lead is usually lost not because the agency did a poor job, but because the client’s manager called too late. An agency can add this step to its service: call every lead within a minute in the client company’s name, qualify with two or three questions, and book a meeting, measurement or trial. Each client needs its own script and report. Call recordings also show what kind of people the ads bring in. An AI voice operator can do this in Uzbek and Russian.
Why ad leads don’t turn into sales
The agency brings leads from Instagram or a website. The lead goes to the client’s manager, who calls the next day. By then the person has asked another company too, or forgotten what they asked. The client says “your leads are poor”, the agency says “your manager didn’t call”. If the agency controls the calling step, numbers and recordings settle that argument.
Calling a lead: the order
- Call within a minute of the request. A lead that arrives at night gets a call in the morning, at the hour the client sets.
- Speak in the client company’s name and recall the request: “You asked about kitchen furniture on Instagram.”
- Qualify with two or three questions: need, timing, budget or location.
- Book one concrete next step: a meeting, measurement, trial lesson or viewing.
- Record the outcome in the same fields for every lead: interested, not interested, wrong number, call later. The report is built from these.
A script for each client
| Client | Questions | Next step |
|---|---|---|
| Furniture workshop | Room size, material, when needed | Book a measurer |
| Language centre | Who will study, age, level | Trial lesson |
| Housing complex | Number of rooms, budget, payment method | Flat viewing |
| Dental clinic | What’s bothering them, which day suits | Consultation booking |
One generic script doesn’t fit every client: the questions and the next step change by industry.
Sample call: a lead for a furniture workshop
Sado: Assalomu alaykum, this is Malika from Chinor Mebel. You asked about kitchen furniture on Instagram.
Caller: Yes, we want to redo the kitchen. How much will it cost?
Sado: It depends on the size and material. Roughly how many metres is your kitchen?
Caller: About three metres, L-shaped.
Sado: I see. Our measurer will come to you and give the exact price. Saturday morning or Sunday afternoon: which suits you?
Caller: Saturday morning. We’re in Yunusobod.
Sado: Done, booked for Saturday at ten. We’ll call on Friday to confirm the address.
The lead opened with “how much?” and the call ended with a booked measurement. Now the agency reports “booked for measurement”, not “delivered a lead”.
The client report: which numbers
- How many leads came in and how many were called.
- How many were reached.
- How many qualified: a need and a timeframe.
- How many were booked for a meeting, measurement or trial.
- Time from request to call.
For example: 200 leads, 150 answered, 60 qualified, 35 booked. These numbers are only an example. Recordings show something else too: which ads bring the wrong people, so you can change the targeting.
An AI operator in agency work
Sado’s outbound calls phone a new lead from a website, Instagram or form at once. The operator, Malika or Shohruh, speaks in the client company’s name, tone and facts, in Uzbek or Russian. An interested lead is transferred to the client’s manager by rule. A number that says “don’t call me” isn’t called again.
Each call’s recording, transcript, answers and next step are in the portal. Download the results to Excel for the client report. In Bitrix24 a call card and lead are created; our team connects amoCRM and other systems.
There’s a partner programme for integrators. You pay only for talked minutes, 800 so‘m, no monthly fee: see pricing. Try it live or call 78 778 01 23.
Questions
Does the operator speak in the client’s name, not the agency’s?
Yes. Company name, operator name, tone and wording are set per client. If asked, the operator doesn’t claim to be human.
When should a lead that arrived at night be called?
You set the calling hours. Don’t disturb people at night: call in the morning, as soon as working hours begin.
How do we show a client the quality of leads?
Every call has a recording and transcript. If the client says “the leads are bad”, show actual conversations: what the person asked and what they were told.