How to greet customers on a holiday by phone: who to call, when and what to say
Sado AI team · · 4 min read
In short
A holiday greeting call is short, 30–40 seconds: hello, your company name, a warm greeting and, if you like, one small gift. Call only regular customers, not your whole list. Call a day or two before the holiday, in the daytime: on the day itself people are with family and guests. Mention any offer after the greeting, in one sentence, with no pressure. Use the customer’s name. An AI operator can make these calls too, in Uzbek and Russian, greeting each customer by name.
Why a greeting call is worth making
If you only call customers when you want to sell something, they expect a sales pitch from every call. A holiday greeting is a warm word with no agenda. The customer remembers your company kindly, and next time it’s easier for them to choose you.
But it only works if the call really is short and sincere. A greeting that sounds like an ad backfires: the customer stops picking up your next call.
Which holidays, and when to call
| Holiday | When to call | Keep in mind |
|---|---|---|
| Navruz (21 March) | 18–20 March, daytime | Many people go away or visit their village |
| Ramadan Hayit (Eid al-Fitr) | The day before, in the afternoon | During the fast, don’t call at iftar time |
| Qurban Hayit (Eid al-Adha) | The day before, or the second day in the afternoon | The first morning is festive prayer and guests |
| New Year | 27–30 December, daytime | Don’t call on the evening of 31 December |
| 8 March | 6–7 March | Women customers, warm and short |
Hayit dates move every year, so check the calendar in advance. If a customer told you their birthday, a short greeting on that day is welcome too.
How to build the greeting
- Hello and company: “Assalomu alaykum, Zarina! This is Malika from Gavhar Kosmetika.”
- The reason: “With Navruz coming, we’re greeting our regular customers.”
- The greeting, one or two sentences: “Happy holiday! We wish your family health and prosperity.”
- A gift, if there is one, in one sentence. For example: “We have a small gift for you: 10% off everything this week.”
- Goodbye: “Enjoy the holiday!” If the customer has a question, answer it; if not, don’t drag the call out.
All of it takes 30–40 seconds. Don’t push with “order today”: if a greeting turns into a sale, the customer will take the next one for an ad as well.
Example: a Navruz greeting
Sado: Assalomu alaykum, Zarina! This is Malika from Gavhar Kosmetika. With Navruz coming, we’re greeting our regular customers.
Caller: Oh, thank you! Happy holiday to you too.
Sado: Happy Navruz, and good health to your family! We have a small gift too: 10% off everything in our shop this week.
Caller: Nice. Is your Chilonzor shop open over the holiday?
Sado: Yes, on 21 March it’s open too, from ten to eight.
Caller: Great, I’ll drop by.
Sado: We’ll be glad to see you, Zarina. Enjoy the holiday!
The discount and opening hours are an example. The operator answered the customer’s question from the company’s facts and kept the call short.
Greeting many customers with an AI operator
Staff can’t call hundreds of customers in a day or two. In the Sado portal you upload your regular customers in Excel, with a name column so the operator greets each by name. Under “What is it about?” you pick “offer or news” or “other”, write a short greeting, and set the calling days to the days before the holiday.
You choose the voice, Malika or Shohruh. The operator speaks Uzbek or Russian and answers questions from your company’s facts. A number that says “don’t call me” isn’t called again. You pay only for talked minutes: for example, if 250 of 400 customers answer and each talks for a minute, 250 × 800 = 200,000 so‘m. More: AI outbound calls and pricing. On calls after a purchase: thank-you calls. Try it live or call 78 778 01 23.
Questions
Do we need consent for a greeting call?
Calling a current customer is ordinary contact. But remove anyone who asked not to be called. If you have legal questions, ask a lawyer.
Wouldn’t a text message do?
It could, but on holidays people get lots of texts and may not read yours. A live voice is remembered, and the customer can ask a question on the spot.
Can we sell on a greeting call?
One gentle offer is fine, but only after the greeting. Pressure and a long pitch spoil the greeting.