How to call a new lead within a minute: a routine for website and Instagram requests
Sado AI team · · 5 min read
In short
The best time to call a new lead is the minute it arrives: the person is still holding the phone, remembers you and hasn’t talked to a competitor yet. So the lead must travel on its own: from the website form, Instagram, your CRM or Google Sheets straight to whoever calls. Keep the first call short: mention the request, answer the question, agree one next step. Measure the time from lead to first conversation. An AI voice operator can make these calls too, in Uzbek and Russian.
Why a minute matters
Someone who just filled in a form hasn’t put the phone down yet. They often send requests to two or three companies at once and talk to whoever calls first. An hour later they are at work, driving, or already agreed with another seller. The next day they may not remember at all: “Which furniture? Did I leave a request?”
For example, if someone saw your Instagram ad in the evening and you call the next morning, you have to win their interest again. Call at once and the question is still on their mind.
How to connect the lead to a call
- Send every lead to one place: a CRM, a Google Sheet or your calling system. Messages in a Telegram group are often seen too late.
- Make the phone field required and add one short question: “What do you need?” Then the caller starts the conversation in the right place.
- A new lead should trigger something at once: a notification to a manager or an automatic call by the AI operator. “I’ll look when I’m free” doesn’t work.
- Set calling hours, for example 9:00 to 21:00. A lead that arrives at night is the first call in the morning.
- No answer? Try again in 10–15 minutes, then a few hours later. Don’t go beyond two or three attempts a day.
What to say on the first call
No long pitch. The call has three jobs: remind the person which request they left, answer their question briefly and agree one next step: a measurement visit, a viewing, a trial lesson or a callback time.
Sado: Assalomu alaykum, this is Malika from the Shinam Oshxona workshop. You just left a request about kitchen furniture on Instagram, right?
Caller: Yes, I wanted to know the price.
Sado: The price depends on the size and material. Our craftsman comes and measures for free, then gives you the exact figure. Which day suits you?
Caller: Is Saturday possible?
Sado: Yes. Saturday at ten or at two, which do you prefer?
Caller: Ten. I live in Yunusabad.
Sado: Done, you’re booked for Saturday at ten. The craftsman will call on Friday to check the address.
If the customer says “I can’t talk now”, ask when to call back and call at exactly that time. A late callback is as bad as a lost lead.
What to measure
The key number is speed to lead: the time between a request arriving and the first conversation starting. Every week, look at the average and at the leads that waited longest.
- How many leads were reached the same day.
- How many moved to the next step: a measurement, a viewing, a meeting.
- Evening and weekend leads separately: they usually wait the longest.
- For example: 120 leads in a week, 95 reached, 40 booked a measurement. These are only example numbers: compare your own before and after you speed up.
Handing lead calls to an AI operator
Sado’s operator calls a lead from your website, Instagram or a form as soon as it arrives. Leads come from a Bitrix24 stage, a new row in Google Sheets or the API; our team connects amoCRM and other systems. More: AI outbound calls.
Malika or Shohruh talks with the customer in Uzbek or Russian, asks your questions, gives prices and addresses from your own facts and books a measurement or a meeting. A customer ready to buy is transferred to a manager’s phone by your rule. The recording, transcript and answers are in the portal and your CRM.
You pay only for talked minutes: 800 so‘m a minute, no monthly fee — see pricing. Try it live or call 78 778 01 23.
Questions
Isn’t it enough for a manager to call?
During working hours, when the manager is free, yes. The trouble is evening and weekend leads, and leads that arrive together: they wait. The AI operator calls at once, and the manager talks to a customer who is already interested.
Are leads that arrive at night called too?
The company sets its own calling hours. Usually it’s right to call in the morning, as soon as calling hours start: a call at 23:00 annoys people.
What if the customer asks whether it’s a robot?
Sado’s operator never pretends to be human: if asked, it says it’s an AI operator. What matters to the customer is a quick answer and a convenient booking.