Car dealer ad leads: why you should call in the first minute, and what to say
Sado AI team · · 4 min read
In short
Call a lead from a car dealer’s ad within a minute of the form arriving: the person is still looking at the ad and remembers which dealer they wrote to. An hour later they may have filled in forms for two other dealers. On the first call, mention the ad, ask whether it’s a good time, ask one or two questions and offer a test drive or a price calculation. No answer? Retry on a schedule. An AI voice operator can make this fast call by itself.
Why the first minute matters
Someone scrolling Instagram saw an offer on a new sedan and filled in the form. Call a minute later and the ad is still on their screen: “Yes, I just sent it.” An hour later they’re busy with something else and may have left requests with two more dealers. Call tomorrow and you hear “Which dealer was that?”.
A manager doesn’t always have that minute: there’s a customer on the floor, lunch, the evening, the weekend. So lead calls should be a separate job with a clear routine.
First-call script
- Introduce yourself and mention the ad: “Assalomu alaykum, this is Malika from Ipak Motors. You left a request on Instagram about the new sedan.”
- Ask if it’s a good time: “Do you have two minutes?” If not, ask when suits them.
- Ask one or two questions: which trim they want and when they plan to buy.
- Ask how they’ll pay: cash, loan, instalments or trade-in.
- Offer the next step: a test drive with two exact times, or a price calculation from a manager.
- Repeat what was agreed and say goodbye.
No answer: a retry schedule
| Attempt | When (example) | Note |
|---|---|---|
| 1 | As soon as the form arrives | The most important call |
| 2 | After 15–30 minutes | They may have been busy |
| 3 | After 2–3 hours | A different time, for example after lunch |
| 4 | Next day, at another hour | Then send a short message and stop |
Don’t call more than four times: it annoys people and spoils their view of the dealer. If someone says “don’t call”, take the number off the list.
Sample call: one minute after the form
Sado: Assalomu alaykum, this is Malika from Ipak Motors. You left a request on Instagram about the new sedan, is that right?
Caller: Yes, just now. What’s the offer price?
Sado: With the offer the automatic trim starts at 238 million so‘m, until the end of the month. Will you pay cash or in instalments?
Caller: Instalments. What’s the first payment?
Sado: A manager will work out the exact figures. Would you like to see the car at the showroom too? Tomorrow at six or Saturday at ten is free.
Caller: Saturday at ten.
Sado: Done, you’re booked for Saturday at ten. A manager will prepare the figures and call you today. Have a good day!
What to measure
- Speed: minutes from the form arriving to the first call.
- Reach: how many leads you spoke to.
- Bookings: how many booked a test drive or a meeting.
- Visits: how many of those came to the showroom.
- For example: 200 leads a week, 150 reached, 40 booked, 28 came. The numbers are only an example; track your own for each ad channel separately.
Handing lead calls to an AI operator
Sado’s operator calls a lead from your website or Instagram form right away by itself: that’s outbound calling. It talks live in the dealer’s name, in Uzbek or Russian, gives offer terms only from the dealer’s facts, asks your questions and books test drives. You set the calling hours, the daily limit and the number of attempts.
A ready buyer is transferred to a manager by your rule. In Bitrix24 the recording and transcript go into the lead card: CRM call logging with Bitrix24 and amoCRM. For dealers: AI operator for car dealers. Try it live or call 78 778 01 23.
Questions
Isn’t a call straight after the form annoying?
No: they left the request and are waiting for an answer. What annoys people is being called again and again all day, so limit the attempts.
Will the AI operator talk about models that weren’t in the ad?
Yes, if they’re in the dealer’s facts. It doesn’t make up anything that isn’t there: a manager calls back.
What does a call to a lead cost?
Only talked minutes: 800 so‘m a minute. Unanswered numbers cost nothing. For example, 150 two-minute conversations: 300 × 800 = 240,000 so‘m.