How calling limits protect your brand, and how to work out a daily call limit
Sado AI team · · 4 min read
In short
Calling limits are the simplest way to protect your brand. Unlimited auto-calls annoy people, get your number blocked and marked as spam, and leave your team unable to keep up with transfers and bookings. Set four limits: calling hours, a daily limit, attempts per number and the gap between attempts. Work out the daily limit from what your team can follow up: for example, if managers can handle 40 hot leads a day and one conversation in ten turns hot, that’s 400 people a day.
What unlimited calling leads to
- People get annoyed, say “don’t call me” and block your number.
- Phone apps mark your number as spam. Outgoing calls usually come from the company’s same number, so customers stop answering even your important calls.
- Your team gets buried: transfers, bookings and callbacks slip to tomorrow, and hot leads go cold.
- Mistakes grow: one error in a list reaches thousands of people in a day.
Four limits
| Limit | What it caps | For example |
|---|---|---|
| Calling hours | When calls happen | 10:00–20:00, no Sundays, not at prayer or iftar time |
| Daily limit | How many people a day | As many as your team can follow up |
| Attempts | How many times per number | 2–3 times, on different days |
| Gap between attempts | When to try again | At least a few hours |
The numbers in the table are only examples: you set the exact hours and counts for your field and customers.
How to work out the daily limit
Don’t set the limit on “more is better”; work it out from your team’s capacity. An example:
- Your list has 3,000 past customers.
- Managers can handle 40 hot leads a day.
- In earlier campaigns, one conversation in ten produced a hot lead.
- Daily limit: 40 × 10 = 400 people.
- The list is done in 3,000 ÷ 400 ≈ 8 working days. No need to rush: leads don’t go cold, and the number doesn’t become “spam”.
These numbers are only an example. If you don’t know the share yet in your first campaign, start with a small limit and adjust it after the first day.
Limits by type of call
- New enquiry: at once, during working hours. The person is waiting, so a limit is rarely needed.
- Appointment or order reminder: once the day before, plus one retry.
- Payment reminder: once after the due date, then again a few days later. Not several times a day.
- Survey: once. No answer? Leave it.
- Offer to past customers: start with a small group, for example 100 people on day one, and read the conversations.
At the end of each campaign, look at two numbers: how many people said “don’t call me” and how many hung up in the first seconds. If they grow, the limit or the attempts are too high: lower them and state the reason for the call more clearly in the first sentence.
Limits and costs in Sado
In Sado you set the calling hours and the daily limit yourself, and one button stops all calls when needed. A number that said “don’t call me” is never called again, and calls go only to people you may call. One auto-call can hold up to 10,000 people, and the daily limit spreads them over days. When to stop calls: the stop button.
A limit also makes costs predictable: only talked minutes are paid, 800 so‘m a minute. For example, 400 conversations a day at 1.5 minutes on average: 400 × 1.5 × 800 = 480,000 so‘m. More: pricing, AI outbound calls.
Questions
How many calls a day should we make?
As many as your team can follow up. For example, if managers handle 40 hot leads a day and one conversation in ten turns hot, 400 people a day is enough.
How do I keep my number from being marked as spam?
Call only people you may call, during working hours, with few attempts, and name the company in the first sentence. Never call back people who said no.
Won’t a limit cut our sales?
Usually the opposite: managers call hot leads on time, and people keep trusting your number. The list simply takes a few days instead of one.