How to answer parents’ calls in September: kids’ clubs, sports sections and nurseries
Sado AI team · · 4 min read
In short
In late August and early September, parents call kids’ clubs, sports sections and nurseries in large numbers. They all ask the same things: age, timetable, price and a trial lesson. The key question is the school shift: the group’s time must fit the child’s shift. On the first call, note the child’s age and shift and the parent’s number, and book a trial lesson right away. In mid-August, call last year’s families yourself and hold their places.
What parents ask
- From what age you take children, and how many are in a group.
- Which days and times: mornings or afternoons.
- The monthly price, and whether a uniform or kit is needed.
- Whether there’s a trial lesson and if it’s paid.
- Who the coach or teacher is, where you are, the nearest landmark.
Write these answers on one sheet, so whoever picks up the phone says the same thing.
Build the timetable around school shifts
Many schools run two shifts, so a parent’s first question is often: “My child studies in the second shift. Do you have a morning group?”. Name your groups by shift and the answer takes one sentence. For example:
| Group | Time | For whom |
|---|---|---|
| Morning | Tuesday, Thursday 10:00–11:30 | Second-shift pupils |
| Afternoon | Monday, Wednesday 15:00–16:30 | First-shift pupils |
| Saturday | Saturday 11:00–13:00 | Both shifts, working parents |
What to note on the first call
- The child’s name and age.
- The school shift.
- The parent’s name and phone number.
- Which group fits.
- The trial lesson date, booked on this call.
- How they found you: Instagram, friends, maps.
If a group is full, don’t just say “no places”: offer another group, or put the child on a waiting list and call first when a place frees up.
Sample: a call to a football section
Sado: Assalomu alaykum, Yulduzcha football school, Malika speaking.
Caller: Hello. I’d like my son to play football. He’s seven and studies in the second shift.
Sado: We take children from seven. For the second shift there’s a morning group: Tuesday and Thursday from ten. It’s 350 thousand so‘m a month.
Caller: Good. Can we see it first?
Sado: Of course, the trial lesson is free. Shall I book this Thursday at ten?
Caller: Yes. His name is Jasur.
Sado: Done: Jasur, Thursday at ten. He should bring sportswear and water. We’ll remind you on Wednesday.
The price and trial terms are an example. The operator doesn’t invent them; it gives the school’s own facts.
In August, call last year’s families
Hold places for returning pupils before new parents start calling. They are your customers, so the call is natural.
- In mid-August, take last year’s list.
- Ask about this year’s shift: it may have changed.
- Offer the right group and note the answer.
- Politely ask those not returning why: timetable, price or a move.
Handing the September rush to an AI operator
Parents often call after work, in the evening, when the administrator has gone home. Sado’s AI operator answers in the evening and at weekends, in Uzbek or Russian, in the parent’s language. It answers from your timetable and prices and books trial lessons. More: AI operator for education centres and clubs.
Upload last year’s families as an Excel file and auto-calls will ring each one, ask about the shift and note the answer. On incoming calls: inbound calls. Try it live or call 78 778 01 23.
Questions
When do parents call most?
Usually in the last two weeks of August and early September, especially in the evening after work. On those days the phone should be answered until late.
Does the trial lesson have to be free?
No, that’s your decision. What matters is stating the price openly on the phone. A trial lesson makes the decision easier for parents.
Are nursery calls different from club calls?
Yes. Parents ask more about the daily routine, meals, the carer and pickup times. They often want to see the place first, so set a day and time for a visit on that same call.
How should we handle children’s details?
Uzbekistan has a law on personal data. Record only what’s needed: name, age, shift and the parent’s phone. If in doubt, ask a lawyer.