How to keep outgoing calls from looking like spam: 7 mistakes and the right way
Sado AI team · · 4 min read
In short
People mark a number as spam when calls come from an unknown number, with no clear reason, too often, at a bad time, or keep coming after “don’t call me”. To avoid it, call only people who know you: those who left a request, customers, people who gave consent. Call from the number shown on your website, name the company and the reason in the first sentence, call in the daytime, limit attempts, and act on “don’t call me” at once.
How a number becomes “spam”
Many phones and caller ID apps build labels from people tapping “spam” and “block”. If a few dozen people complain, your number may show as “spam” for everyone. After that, even a customer waiting for your call won’t pick up.
The good news: people don’t tap “spam” for no reason. The reasons are always the same, and you can fix all of them yourself.
7 mistakes that make a call look like spam
| Mistake | What the customer thinks | The right way |
|---|---|---|
| Calling from an unknown number | “Who’s this?” | Call from the number on your website and Instagram |
| No reason in the first sentence | “More advertising” | Name the company and the reason straight away |
| A bought database | “Where did they get my number?” | Only people who left a request, customers, or who consented |
| Three or four calls a day | “They won’t leave me alone” | Limit the number of attempts |
| Early morning or late at night | “They disturbed me” | Call in daytime hours |
| Calling again after “don’t call me” | “I’ll block them” | Put the number on the stop list |
| A robot playing a recording | “An autodialer” | A live conversation that answers questions |
The first ten seconds
When the customer picks up, they have one question: “Who is this, and why?”. The answer belongs in the first sentence:
Sado: Assalomu alaykum, this is Malika from Navro‘z Fitness. You left a request for a trial workout on Instagram today.
Caller: Yes, I did.
Sado: Do you have two minutes? What suits you better: mornings or evenings?
Caller: Evenings, after work.
Sado: There’s a free trial workout on Thursday at seven. Shall I book you in?
Caller: Sure, go ahead.
Sado: Done, you’re booked for Thursday at seven. We’ll remind you the day before. Have a nice evening!
The first sentence has the company, a name and the reason. The customer knew at once who was calling and why, so there was no reason to tap “spam”.
When and how often to call
- Call a new request right away: the customer still remembers you.
- No answer? For example, one more try the same day, one the next day, then an SMS or a Telegram message. That’s only an example.
- Don’t call one number more than twice a day.
- Call in daytime hours, for example from 9:00 to 20:00. Allow for Friday prayers and iftar time in Ramadan.
- Cap the number of calls per day, especially with a new list: if it has a mistake, fewer people are affected.
Make your number recognisable
- Call from one number and show it on your website, Instagram and maps.
- When a customer calls that number back, someone must answer. A number that never answers looks like spam.
- Next to your request form, say which number you’ll call from.
- If the number still gets marked as spam, look for the cause: which list, what time, how many attempts.
With an AI operator
Sado’s outgoing calls go out from your company’s own number, the one customers know. The operator calls a website or Instagram request right away and plays no recording: it talks with the customer and answers questions. It calls only people you may call, and a number that said “don’t call me” is not called again.
You set the calling hours and the daily limit, and one button stops everything. If the customer calls that number back, the operator answers the incoming call too, day and night. More answers: frequently asked questions. Try it live or call 78 778 01 23.
Questions
What if our number is already marked as spam?
First find the cause and stop those calls: the list, the time, the number of attempts. Some caller ID apps let a number’s owner ask for a review; check their websites.
How many times may we call one number?
For example, two or three attempts over two days, then an SMS or a Telegram message. More than that bothers the customer and leads to a spam label.
Will a new number help?
Only for a while. If the way you call doesn’t change, the new number will soon be marked too. It’s better to fix the causes and call from the number customers know.