A customer asks “how much is it?” on the phone: how to answer, with ready phrases
Sado AI team · · 4 min read
In short
When a customer asks “how much is it?”, don’t hide the price or say “come in and we’ll tell you”. Answer in three parts: the price or a “from ... to ...” range, what it includes, and one question to get the exact sum. If the price depends on size or the job, give the range first, then ask. Then offer a next step: a booking, a visit or a quote. Someone asking the price is close to buying and needs a clear answer.
Why you shouldn’t hide the price
Many companies say on the phone “come in, we’ll tell you there” or “a manager will call you”. Customers don’t buy it: if the price is hidden, it must be high, so they call the next number.
Asking the price is a sign of interest. The person has already decided they need the service and is now choosing where to get it. The company that answers clearly and quickly gets ahead in that choice.
The answer formula: price, what’s included, one question
The examples are for Pok Uy, a home-cleaning service. Prices are only an example:
- Give the price or range at once: “A deep clean is from 8,000 so‘m per square metre.”
- Add what it includes in one sentence: “Windows and the kitchen are included, and we bring our own products.”
- Ask one question for the exact price: “How many square metres is your flat?” Then give the exact sum and offer the next step.
Don’t leave the price for the last sentence. Talk about the company at length first and the customer hangs up before hearing it.
What to say in different situations
| Situation | What to say |
|---|---|
| One fixed price | The price and what it includes: “A two-hour clean is 300,000 so‘m, products included.” |
| Price depends on size | A range and one question: “400,000 to 700,000 depending on the area. How many square metres?” |
| Can’t say without seeing | The reason and the next step: “It depends on the carpet. Send a photo on Telegram and we’ll price it in 10 minutes.” |
| “Any discount?” | The current offer with its end date, or honestly: “No discount now, but products are included.” |
| “It’s cheaper elsewhere” | Don’t argue, help them compare: “What does that price include?” |
Sample call: cleaning a flat
Sado: Assalomu alaykum, Pok Uy cleaning service, Zarina speaking.
Caller: Hello. How much is a deep clean of a flat?
Sado: From 8,000 so‘m per square metre, windows and kitchen included. How many square metres is your flat?
Caller: About seventy.
Sado: Then about 560,000 so‘m, and we bring our own products. Saturday morning or Sunday?
Caller: Saturday morning.
Sado: Done, booked for Saturday at 9. The cleaner will call before coming. Thank you!
Zarina gave the price in her first sentence, worked out the exact sum with one question and ended the call with a booking.
How to prepare prices for the operator
- A one-page price list: each service, its price and what it includes.
- What changes the price: size, volume, address, deadline.
- Current offers, with end dates.
- What not to promise: personal discounts, “the cheapest”.
- Who answers unusual questions and how soon they call back.
How an AI operator answers price questions
Sado’s AI operator quotes prices from your price list and never makes them up. If a question isn’t covered, it says a manager will call back and creates a task. When prices change, you send the new list and the operator quotes the new prices.
If price questions come in at night too, an AI operator for incoming calls answers them. Common questions: FAQ. Try it live or call 78 778 01 23.
Questions
What should I say if there’s no exact price?
Give a range and say what it depends on: “400,000 to 700,000, depending on the size of the flat”. Then ask one question and give a closer figure.
Should I post prices on Instagram?
Yes, at least a “from” price. Without it, the same “how much is it?” question arrives more often by phone and in Direct.
How much does an AI operator that answers price questions cost?
Sado charges only for talked minutes: 800 so‘m a minute, with no monthly or setup fee. More: pricing.