Calls jump on the day your ad goes out: how to prepare for the rush
Sado AI team · · 4 min read
In short
As soon as an ad goes out (an Instagram post, a blogger’s video, a Telegram channel or TV), calls arrive in a wave, and most come in the first hours. If the line is busy then, part of your ad budget is wasted. Preparing is simple: tell the team the launch time, write an answer sheet for the offer, put an extra person on the phone for the first hours, ask “Where did you hear about us?” and call back missed calls the same day.
How calls arrive on an ad day
On a normal day calls spread evenly. On an ad day they squeeze into a few hours: the post or a blogger’s video goes live, and half an hour later the phone doesn’t stop ringing. Most callers ask the same things:
- What’s the offer price, and until when does it run?
- Where are you, and what are your hours?
- Can I try it first, and when can I come?
- Do you offer instalments, and how much is delivery?
The plan: before, during and after launch
- Two days before: tell the team the launch day and hour. Don’t launch on a Friday evening or a holiday eve, when nobody is in the office.
- The day before: write an answer sheet for the offer and give it to everyone who answers the phone.
- At launch: put an extra person on the phone for the first two or three hours and postpone other work.
- All day: ask every caller “Where did you hear about us?” and write the answer down.
- In the evening: call back every missed and abandoned call the same day.
- The next day: count the calls by hour and by source.
An answer sheet: example
For example, Kuch Fitness announces “first month at half price”. The sheet could look like this:
| Question | Answer |
|---|---|
| How much is the offer? | First month 250,000 so‘m, then 500,000 so‘m a month |
| Until when? | For anyone who signs up by 30 November |
| Can I try it? | Yes, one free session, booked in advance |
| Where are you? | Mirzo Ulugbek district, daily 7:00–23:00 |
The prices are only an example. What matters is that everyone gives the same answer and nobody says “I don’t know, call back later”.
Sample: a call after a blogger’s video
Sado: Assalomu alaykum, Kuch Fitness, Malika speaking.
Caller: Hello. Is it true the first month is half price?
Sado: Yes, until 30 November the first month is 250 thousand so‘m. Would you like to come to a free session first?
Caller: Yes, could I come tomorrow evening?
Sado: Sure, I’ll book you for seven tomorrow. What’s your name? And where did you hear about us?
Caller: Kamola. I saw a blogger’s video on Instagram.
Sado: Thank you, Kamola. See you tomorrow at seven; bring your sports kit.
Measuring the ad by its calls
- How many calls came in the 24 hours after launch, and how many times more than on a normal day.
- How many were answered, and how many were busy or abandoned.
- Answers to “Where did you hear about us?”: Instagram, a blogger, Telegram, friends.
- How many calls became a booking or an order. For example, the ad cost 3 million so‘m and 30 people booked: one booking cost 100,000 so‘m. These numbers are only an example.
Taking the ad wave with an AI operator
Sado’s AI operator answers more than ten calls at once, so the ad wave passes without a queue. Add the offer’s terms to the operator’s information before launch (Sado’s team helps): it gives everyone the same correct answer, books, and asks “Where did you hear about us?”. The answers are in the portal and download to Excel, and in Bitrix24 they arrive as leads: CRM and calls.
Leads from the ad’s form get a call right away too: outbound calls. You pay only for talked minutes: for example, 150 two-minute calls on ad day are 300 × 800 = 240,000 so‘m: pricing. Try it live or call 78 778 01 23.
Questions
Which day should we launch the ad?
On a day and hour when someone can answer the phone. Calls from an ad that goes out on a Friday evening or a holiday eve often go unanswered, unless an operator works 24/7.
What should we do with calls missed on ad day?
Call them back the same day, starting with the latest. By the next day the customer may have chosen someone else: missed calls.
How do I know which ad channel worked?
Ask every caller “Where did you hear about us?” and write the answer down. At the end of the week, count the answers and compare them with what each channel cost.