How to handle enquiries in the spring renovation season: site visits, estimates and follow-ups
Sado AI team · · 4 min read
In short
From March to May, renovation firms, window installers and building stores get far more enquiries, while the number of crews stays the same. So sort every enquiry by readiness: book a customer with keys and a clear start date for a measuring visit this week, and give a later starter a set date. In February, call winter enquiries that said “in spring” and reserve visit dates. Be honest about start dates. Two or three days after sending an estimate, call back and ask what is unclear.
Why renovation calls rise in spring
Many people put renovation off in winter: plaster and paint dry slowly in the cold, and changing windows is awkward. New-build flats also hand over keys during the winter. When it warms up, everyone calls at once: “When can you start?”, “How much per square metre?”, “Who comes to measure?” Your crews don’t multiply in spring. Who gets served first is decided on the phone.
Sort enquiries by readiness
| Customer | Sign | Next step |
|---|---|---|
| Ready | Keys in hand, start date clear | A measuring visit this week |
| Planning | Starts in one to three months | Book the visit for a date, or call back on an agreed day |
| Asking prices | No decision yet | A price range and examples of work, a call in two weeks |
| Small job | One door, one tap | Pass to a handyman, or decline politely |
Make these four groups stages in your CRM. In mid-spring you’ll see at a glance where each customer stands.
In February: before the season
- Pull winter enquiries marked “we’ll do it in spring” from your CRM and call them: reserve March visit dates now.
- Work out how many projects you can start a week. For example, three crews means at most three new projects a week.
- Use that number to give honest start dates: “We can start from mid-April.” An over-promised date loses the customer.
- Write down your price facts: the range per square metre, what it includes and what costs extra. Everyone on the phone should say the same.
- Also write down what you don’t do. A quick “we don’t take that kind of job” saves the customer time.
Sample call: renovating a new-build flat
Sado: Assalomu alaykum, Yangi Devor renovation, Malika speaking.
Caller: Hello. We’ve bought a new-build flat in Sergeli, three rooms, 78 square metres. We want to start in April. How much per square metre?
Sado: It depends on the scope: is the flat a bare shell, or already plastered?
Caller: A bare shell, nothing done.
Sado: Then we’ll give the exact price after measuring, and the visit is free. Would Thursday or Saturday morning suit you?
Caller: Saturday at ten.
Sado: Done, you’re booked for Saturday at ten. On Friday our surveyor will call to confirm the address.
Before the visit, find out four things on the phone: new build or older flat, floor area, condition (bare shell or plastered) and start date. From these answers the surveyor knows how long the visit takes and what to bring.
After the estimate goes out
- Call within two or three days: “Have you looked at the estimate? Which part is unclear?”
- If the customer says “another firm is cheaper”, offer to compare what each estimate includes.
- If they say no, record why: price, timing or trust. Your autumn plan builds on these reasons.
- If there’s no answer, call at most once more, then stop.
Taking the spring wave with an AI operator
People often plan renovation in the evening and at weekends. An AI operator for incoming calls answers then too: it asks the readiness questions, gives the price range from your facts and books the measuring visit. When it doesn’t know an answer, it says a manager will call back and creates a task.
AI outbound calls work through February’s winter enquiries and the customers who received an estimate, recording answers in fields. With Bitrix24, every call card goes into the CRM. Try it live or call 78 778 01 23.
Questions
Should we give a renovation price on the phone?
Give the range from your price list and what changes it. Explain that the exact price comes after the measuring visit.
When should we prepare for the spring renovation season?
In February: call winter enquiries and reserve visit dates, work out how many projects your crews can take, and write down your price facts.
How many times can we call after sending an estimate?
Once or twice, each time with a clear reason. If there’s no answer, stop: pressure doesn’t bring the customer closer.