How to prepare for a sales season: a call plan and calendar
Sado AI team · · 4 min read
In short
Plan your seasonal sales calls four to six weeks ahead. Look at last year’s calls by week, estimate which days will peak, and update your script and prices. Before the season starts, call last year’s customers: they already know you. On peak days answer incoming calls without a queue and cover the evening hours. After the season, call back those who said “I’ll think about it” and write down what worked for next year.
Sales seasons in Uzbekistan
| Period | What happens | Who gets more calls |
|---|---|---|
| February–March | 8 March, Navruz | Flowers, gifts, beauty salons, restaurants |
| Ramadan and the Eids (about 11 days earlier each year) | Iftars, holiday shopping | Restaurants, groceries, clothing, gifts |
| April–May | Before the heat | Air conditioner fitting and cleaning, building, renovation |
| June–August | Summer holidays | Travel, recreation areas, summer camps |
| August–September | Start of the school year | School uniforms, courses, learning centres |
| September–November | Wedding season, autumn sales | Wedding halls, furniture, appliances, jewellery |
| November–December | Heating season, New Year | Boilers, heaters, corporate gifts |
This is the general picture. For your own business, go through last year’s calls and sales month by month: that’s where the exact picture comes from.
Six weeks ahead: the plan
- Count last year’s calls by week: which week was busiest and at what hours.
- Write down this year’s target: for example, 600 calls in the season and 120 sales from them.
- Update the script and facts: seasonal prices, promotions, delivery times, frequent questions.
- Prepare a list of last year’s customers: only people you may call, without anyone who said “don’t call me”.
- Extend your hours: decide in advance who answers in the evenings and at weekends.
Before the season: calling last year’s customers
Call last year’s customers two or three weeks before the season. They know you, and if they order before the peak days, your fitters’ workload evens out too.
Sado: Assalomu alaykum, Nodira opa. This is Malika from Salqin Havo. We fitted your air conditioner last year.
Caller: Yes, I remember. It works well.
Sado: Glad to hear it. Shall we clean it and check the refrigerant before the heat? Our fitters have free time now; in June there’ll be a queue.
Caller: How much is it?
Sado: 250 thousand so‘m per unit. Should the fitter come this Friday or Saturday?
Caller: Saturday morning, please.
Sado: Done, Saturday at ten. We’ll remind you on Friday.
Peak days
- Answer incoming calls without a queue: on a peak day a busy line is a lost order.
- Write one ready answer to the 5–7 most frequent questions and share it with everyone.
- Record the outcome of every call: after the season you’ll see where you lost sales.
- Keep stock levels and the fitters’ schedule in front of whoever answers: don’t promise a date you can’t meet.
After the season
- Call back those who said “I’ll think about it” within one or two weeks: some still haven’t decided. The schedule: follow-up call sequence.
- Ask buyers for short feedback: is everything fine, what could be better.
- Write down the results: how many calls, how many sales, which week peaked, which questions came up most. Next year’s plan starts from there.
An AI operator for the season: pay only for talked minutes
Hiring a temporary operator for the season means searching, training and saying goodbye when it ends. Sado’s AI operator answers every call at once even on peak days, takes more than ten calls at the same time and speaks Uzbek and Russian. You put last year’s customer list from Excel into an auto-call, and the operator takes incoming calls day and night.
You pay only for talked minutes: 800 so‘m a minute, no monthly fee. In off-season months with fewer calls, you pay less. For example, 150 calls a day in season × 2 minutes = 240,000 so‘m. More: pricing. Try it live or call 78 778 01 23.
Questions
When should I start preparing for seasonal calls?
Four to six weeks before the season for the plan and script. Call last year’s customers two or three weeks before it starts.
May I call last year’s customers?
Calling someone who bought from you about service or the new season is normal. Remove anyone who asked not to be called, and call with a short, clear offer.
Do I need an extra phone number for the season?
Not necessarily; one number can stay. What matters is how many calls can be answered at once: ask your telephone provider in advance how many parallel calls your number can carry.