A male or female voice for your voice operator: how to choose
Sado AI team · · 4 min read
In short
There’s no general answer to “which is better, a male or a female voice?”: your customers, your industry and the type of call decide. First, listen to both voices on an ordinary phone and check how your company name, a price and your address sound. Then ask staff and one or two regular customers. If you’re unsure, use both voices in turn for a few weeks and choose by the number of bookings. Sado has two voices: Malika (female) and Shohruh (male).
There’s no general rule
Online you’ll often read that “a female voice is more pleasant” or “people trust a male voice more”. Whether that holds for your customers, only your own calls will show. A voice that works well for one company can give a different result next door: different customers, product and reason for the call.
Some things matter more than the voice itself: natural intonation, correct pronunciation, short clear sentences. If those are poor, even a pleasant voice won’t help. More: TTS voices. Choosing the voice comes after that.
What to consider
| Question | What to think about |
|---|---|
| Who are your customers? | Who they’d rather talk to. For example, at a women’s clinic many patients may prefer to discuss sensitive questions with a female voice. |
| Type of call | Customers make incoming calls themselves. On an outgoing call the voice is unexpected, so a warm, calm tone matters more. |
| Company tone | Formal (a law firm, insurance) or friendly (a café, a learning centre). Words set the tone more than the voice does. |
| Current staff | If customers have heard one receptionist for years, a similar voice makes the switch smoother. |
| Operator name | The name should fit the voice: a female name for a female voice, a male name for a male one. |
How to choose: 5 steps
- Listen to both voices on an ordinary phone call, not through computer speakers.
- Check how your company name, your most common price and your address sound.
- Ask three or four staff and one or two regular customers which voice is easier to talk to.
- If you’re unsure, use both voices in turn: for example, two weeks of Malika, then two weeks of Shohruh.
- Compare the results: what share of calls ended in a booking or order, and how many callers asked for “a real person”. Compare weeks when advertising and the season didn’t change.
Comparing two voices: a sample table
| Weeks | Voice | Calls | Ended in a booking | Share |
|---|---|---|---|---|
| 1–2 | Malika | 320 | 96 | 30% |
| 3–4 | Shohruh | 300 | 87 | 29% |
These numbers are an example. A difference of one or two percent may be chance: then choose by what staff and customers say. If the difference is large and repeats in the following weeks, stay with that voice. Listen to a few recordings from each week too: they explain why the numbers came out that way.
Fitting the greeting to the voice
Once the voice is chosen, the greeting completes it. The same voice sounds different with different words:
- Beauty salon, Malika: “Assalomu alaykum, Gulnoza salon, this is Malika. Which service would you like to book?”
- Car service, Shohruh: “Assalomu alaykum, Tez Servis, this is Shohruh. What’s happened with your car?”
- Insurance agency, Shohruh: “Assalomu alaykum, Ishonch insurance, this is Shohruh. Go ahead.”
- Learning centre, Malika: “Assalomu alaykum, Bilim centre, this is Malika. Which course are you interested in?”
The company names are an invented example.
Sado’s voices
Sado has two voices, Malika (female) and Shohruh (male), and both speak Uzbek and Russian. Listen to them on the home page or call 78 778 01 23. Along with the voice, you choose the operator’s name, greeting and tone, more formal or warmer.
More: Uzbek voice operator and AI operator for incoming calls.
Questions
Does a female voice sell better?
There’s no general answer: what’s true for one industry may not fit another. Comparing both voices on your own calls is the most reliable way.
Do the voices speak Russian?
Yes, both Malika and Shohruh speak Uzbek and Russian. Listen in both languages before you choose.
Does the operator have to be called Malika or Shohruh?
No, you choose the operator’s name: for example, “Madina” for the female voice or “Jasur” for the male one. Just make sure the name fits the voice and is said the same way on every call.