How to thank customers: phrases for every call and the separate thank-you call
Sado AI team · · 4 min read
In short
The best way to thank a customer is to say exactly what for: “Thank you for waiting”, “Thank you for telling us; otherwise we wouldn’t have known.” A general “thanks” at the end of a call simply isn’t heard. Every call has four or five places for thanks: the call itself, the wait, the details, a complaint and the goodbye. Make a separate thank-you call only for a specific reason: a referral, a year together, a resolved complaint. Don’t sell straight after the thanks, or it turns into an advert.
Specific thanks versus general thanks
Many operators say “thanks, goodbye” on autopilot at the end of a call. Customers don’t even hear it: it’s a habit, not attention. Specific thanks sounds different: “Thank you for waiting three minutes”, “Thank you for telling us about this”. The customer understands their effort was noticed. Thanks like this costs nothing, yet it changes how your service feels.
Where thanks belongs in every call
| Situation | What you can say |
|---|---|
| The customer called | “Thank you for calling, Akbar aka. How can I help?” |
| They waited | “Thank you for waiting, I have the answer now.” |
| They gave details | “Thank you, I’ve noted the address.” |
| They complained | “Thank you for telling us; otherwise we wouldn’t have known.” |
| They gave feedback | “Thank you, I’ll pass it on to our manager.” |
| Goodbye | “Thank you for choosing us. Have a good day!” |
You don’t need all of these in one call: pick what fits. Thanks matters most in a complaint, where it turns an argument into a conversation.
Reasons for a separate thank-you call
- The customer recommended you to a friend, and the friend came.
- A regular customer: a year with you.
- A complaint was resolved: “Thank you for your patience, is everything fine now?”
- They left a good review or tagged you on social media.
- A large or first order, especially from a B2B customer.
- There was a delay, and the customer understood and waited.
How a thank-you call goes
- Ask whether they have a minute, and give the reason in your first sentence.
- Thank them by name, in one or two sentences.
- If it fits, ask one question: “What else could we do better?”
- Keep it to about a minute, and note in the CRM who was thanked and why.
Sado: Assalomu alaykum, this is Shohruh from Motor car service. Bahodir aka, do you have a minute?
Caller: Yes, go ahead.
Sado: Yesterday your brother Sherzod brought his car in and said he came on your recommendation. I’m calling to say thank you.
Caller: Oh, it was nothing. I liked your work.
Sado: Thank you, that means a lot to us. Next time you come, give the mechanic your name: the oil change is our gift.
Caller: Thanks, I’ll definitely come.
Sado: Thank you, Bahodir aka. Safe travels!
What not to do
- Don’t sell straight after the thanks: “Thanks, and by the way we have a new offer…” turns gratitude into an advert.
- Don’t read everyone the same memorised text: each person’s reason is different.
- Don’t call everyone on public holidays: for people who didn’t agree to it, it’s a nuisance. Send greetings by text or on your Telegram channel.
- Don’t call late in the evening, during Friday prayers or at iftar time.
- Don’t say “thank you” in every sentence: said too often, it loses its meaning.
Does an AI operator say thank you?
Yes, in whatever words the company chooses. Sado speaks in the company’s name, with its tone and wording: for incoming calls you add phrases like “Thank you for waiting” or “Thank you for telling us” to the operator’s information. And because Sado answers with no queue, “thanks for waiting” is needed less often.
Separate thank-you calls can go through AI outbound calls: upload an Excel list of customers who referred someone or have been with you a year, and set the calling hours. A number that says “don’t call me” isn’t called again. On using names: calling customers by name. Try it live or call 78 778 01 23.
Questions
Should a thank-you call include a gift or discount?
Not necessarily: thanks with a specific reason is enough. If there is a gift, keep it small, useful to the customer and with no conditions.
Should we phone customers with holiday greetings?
Only close, regular customers who are happy with it. For everyone else, a text or a Telegram channel greeting is enough: calling everyone becomes a nuisance.
Isn’t it odd to thank a customer for a complaint?
No. A customer who complains has shown you a problem, while many simply leave in silence. “Thank you for telling us” calms things down and makes it easier to move to a fix.