How an education centre should answer calls in exam season: intensive courses, mock tests, results
Sado AI team · · 4 min read
In short
From late spring to late summer, education centres get three kinds of calls: signing up for an intensive course, booking and being reminded about a mock test, and, after the exam, “What now?”. Have a ready answer for each: ask the exam date, current level and convenient times, state the price openly, and never guarantee a result. Remind students about a mock test the day before. Don’t make sales calls to students in exam week; after results, a short warm call offers the next step.
The exam season calendar
Exact dates are announced each year, but calls usually come in this order:
| When | Who calls | What they ask |
|---|---|---|
| April–May | School leavers and parents | Intensive courses, summer groups |
| June | Students | Mock test dates, free places in a group |
| July | University applicants | The last mock test, consultations |
| August | People who got their results | The next course, September groups |
| All year | IELTS and CEFR candidates | An intensive timed to the exam date |
Signing up for an intensive: six questions
- Which exam, and when.
- Current level: the latest mock test score or a rough estimate.
- Which subjects or skills are needed.
- Which time suits: morning, afternoon or evening.
- Group or one-to-one.
- Name, phone and who decides: the student or a parent.
Use the answers to make a concrete offer at once: group, start date, price. If the level is unknown, book a placement test.
Sample: a call about an IELTS intensive
Sado: Assalomu alaykum, Bilim Yo‘li education centre, Malika speaking.
Caller: Hello. My daughter takes IELTS on 10 August. She got 5.5 on a mock and needs 6.5. Do you have an intensive?
Sado: Yes. The evening intensive group starts on 15 June, five days a week. Eight weeks cost 2,400,000 so‘m.
Caller: Do you guarantee 6.5?
Sado: Nobody can guarantee a score. We run a mock test every two weeks and keep you posted on the results. Could she come for a placement test on Saturday first?
Caller: Yes, we’ll come. Her name is Madina.
Sado: Fine: Madina, Saturday at ten, placement test. We’ll remind you on Friday.
The price and timetable are an example. The operator gives them from the centre’s own facts and doesn’t promise a score.
Mock test reminders
- Call the day before, in the daytime: day, time, room.
- Say what to bring under the centre’s rules: ID, a pen, the payment receipt.
- Tell them in advance when and how the result will be shared.
- If the student can’t come, book the next mock test on the same call.
Exam days and after the results
- In exam week, make no sales calls to students: they’re tired and nervous.
- If you must call, call a parent.
- After results, make a short call: ask the result, congratulate or encourage, and offer the next step.
- People who said “don’t call” aren’t called again.
Handing the season to an AI operator
Sado’s AI operator answers in the evening and at weekends, in Uzbek or Russian. It speaks from the centre’s timetable and prices, books intensive courses and placement tests, and gives the honest answer you wrote when asked about guarantees. More: AI operator for education centres and inbound calls.
Mock test reminders and calls after results can go to auto-calls: upload the student list as an Excel file and set the calling hours yourself. Try it live or call 78 778 01 23.
Questions
Can we call students after the exam?
Yes, they are your students. Ask the result and offer the next step. If it went badly, don’t move to selling: encourage first and keep the offer for later.
Both the parent and the student call. Whom do we talk to?
Both, but find out on the first call who decides. Price and payment usually go to the parent, timetable and lessons to the student. Note both numbers.
Should we give the intensive course price on the phone?
Yes. The exam is close, parents decide fast and compare several centres. Give the price, start date and timetable in one call.
When should we remind students about a mock test?
The day before, in the daytime. Anyone who can’t come is moved to the next date on the same call, and their place goes to someone else.