Travel and hotels

Concerts and events: how to answer ticket calls

Sado AI team · · 4 min read

In short

Calls to a concert or event organiser come in three waves: on announcement day, in the week before, and on the day itself. Most questions repeat: where tickets are sold, prices by zone, whether children can come, when doors open, where to park. Put the answers on one sheet, and pass group tickets, refunds and complaints to a manager. If the event moves or the time changes, call ticket buyers yourself. An AI operator answers all three waves with no queue.

When the calls peak

  • Announcement day: “When do tickets go on sale?”, “How much?”, “Where can I buy?”
  • The week before: “Any seats left?”, “Can I bring my child?”, “Is there a group discount?”
  • The event day, two to three hours before the start: “Which entrance?”, “Where do we park?”, “Is an e-ticket on my phone enough?”
  • The day it’s moved or cancelled: “Do we get our money back?”, “Is my ticket valid for the new date?”

In each wave the calls arrive together. With one phone and one manager, most of them hit a busy signal.

The answer sheet: what to write down in advance

QuestionWhat the sheet should say
Where are tickets sold?Official outlets and website; entry isn’t guaranteed with tickets bought elsewhere
PricesZones and prices, whether there are child tickets
Age limitMinimum age, whether a child needs their own seat
TimesDoors open, start, rough finish
Entrance and parkingWhich entrance, landmark, where to park
RefundsWhen money is returned and how to apply

Which calls go to a manager

  • Group and corporate tickets, for example more than 20: the manager agrees the price and paperwork.
  • Refund disputes and “my ticket didn’t scan” complaints.
  • Reports of fake tickets: note where they were bought and pass it to the manager at once.
  • Journalists, sponsors and partners.
  • Any safety issue during the event: name a duty manager’s number in advance.

A sample call on the event day

Caller: Assalomu alaykum, I have a ticket for tonight’s concert. Which entrance do we use?

Sado: Va alaykum assalom, Oqqush concert hall. Are you in the stalls or the balcony?

Caller: The stalls.

Sado: For the stalls, use the main entrance. Doors open at six and the concert starts at seven.

Caller: Can I bring my eight-year-old son? I didn’t buy him a ticket.

Sado: Children over seven need their own ticket. The box office opens at five today; you can check free seats there.

Caller: Where do we park?

Sado: There’s a car park behind the hall, entry from Bog street. Enjoy the evening!

Every answer came from the sheet. Without the child-ticket rule written down, the parent and child would have been stuck at the door.

If the event moves or the time changes

If buyers left a number, call them yourself: the new date, whether the old ticket is valid, how refunds work. Say it briefly and clearly, then ask one question: “Will you come on the new date?” Record the answers, and you’ll know in advance how many people to expect. Call only those who gave a number and don’t mind a call.

Handing the calls to an AI operator

An AI operator for incoming calls answers every call at once, more than ten at the same time, at night too. It speaks only from your answer sheet, in Uzbek or Russian. For group tickets or complaints, it follows your rule: it transfers the call to a manager or creates a task for the manager to call back.

Date-change notices go out through AI outbound calls: you upload the buyer list as an Excel file, and the answers appear in the portal. General questions: FAQ. Try it live or call 78 778 01 23.

Questions

Can the operator sell tickets over the phone?

Don’t take card details by phone. The operator says where and how tickets are sold, and records group-ticket requests for the manager.

What if there are too many calls on the event day?

The AI operator answers more than ten calls at the same time, with no queue. Everyone gets the entrance and parking answer straight away.

How much do these calls cost?

Sado charges only for talked minutes: 800 so‘m a minute, no monthly fee. For example, 150 one-minute calls on the event day: 150 × 800 = 120,000 so‘m.

Try Sado on your own calls.

Talk to the operator on the site or call 78 778 01 23 — this is exactly what your customers will hear.

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